How to Add Google Analytics Tracking to Emails
If you use Google Analytics on your website, you can track conversions from your Benchmark Email campaigns to purchases on your website. Benchmark can do this automatically for you, giving you a better picture of your email marketing return on investment. First, you’ll need to have a Google Analytics account, and it will have to be already set up on your site. Once set up you can start tracking conversions.
Email Marketing April 29, 2021