Knowledge Base Home Contact Lists What does opt-in or permission-based email mean?
What does opt-in or permission-based email mean?
When a subscriber actively requests and gives permission to receive email correspondence from you, the action is referred to as "opt-in
Email sent to recipients who have opted-in or subscribed to receive email communications from a particular company, website or individual is referred to as "permission-based". Permission is an absolute prerequisite for legitimate and profitable email marketing.
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