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What is an AB test?

Create Email Marketing Updated on August 21, 2013

With our AB Test feature you can improve your performance by testing different variables within your email to determine the success by the total number of Opens, Clicks, or Opens & Clicks and choose the “winner” to send to your remaining contact list.

Decide what type of test you would like to run, the number of variants and recipients.

What is an AB test

Choose whether you want your winning variant to be determined by Opens, Clicks, or Opens & Clicks.

What is an AB test

Choose to send the winning variant to the remainder of your contacts automatically or manually.

What is an AB test

Lastly, we will perform the test and show you in a detailed report from the winning and losing scores. The report will also show the total of opens and clicks, bounces and unsubscribes.

What is an AB test

If you are not already using AB Testing, you can start today by upgrading to a paid plan and take advantage of this great feature for your future campaigns!

For more, click here to learn how to create an AB Testing.

If you have additional questions, please feel free to contact our support team via Email, LiveChat or Phone.

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