What is Automations?
Automations is a Benchmark Email tool that automatizes a certain aspect of your email campaign. This feature encompasses our autoresponder, or Contact List Automation, and will send emails based on:
- A contact has been added to a list
- A birthday or anniversary date
- A reminder date
Additionally, automations is the ability to send emails when a person clicks on a link or opens an email. This is called Engagement Automation. However to access this feature, you must have a paid plan with Benchmark Email. You’ll be able to automatically send emails when any contact:
- Opens an email
- Clicks on any link in the email
- Clicks on a specific link in the email
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