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What is Automations?

Automations General questions Updated on June 20, 2016

 Automations is a Benchmark Email tool that automatizes a certain aspect of your email campaign.  This feature encompasses our autoresponder, or Contact List Automation, and will send emails based on:

  • A contact has been added to a list
  • A birthday or anniversary date
  • A reminder date

Additionally, automations is the ability to send emails when a person clicks on a link or opens an email.  This is called Engagement Automation.  However to access this feature, you must have a paid plan with Benchmark Email.  You’ll be able to automatically send emails when any contact:

  • Opens an email
  • Clicks on any link in the email
  • Clicks on a specific link in the email

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