Knowledge Base Home General questions Why have so many people unsubscribed from my list?
Why have so many people unsubscribed from my list?
From time to time you will experience a loss of contacts. This is inevitable and everyone goes through it. If several people unsubscribe within a short amount of time though, there may be a few reasons for this:
Is the content you are sending relevant to those who are receiving your campaigns? If contacts are expecting to receive a specific type of email and you have sent them something completely different, that would cause subscribers to reconsider being signed up with your business or organization and they will opt-out.
Sometimes people forget that they have given you permission to send them correspondence. Adding the permission reminder
to all of your campaigns will help reassure your subscribers that they have signed up because they want to hear from you.
You may be sending your campaigns too often and overwhelming your contact list. Consider polling
your subscribers to help determine how often they would like to hear from you.
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