Knowledge Base Home General questions Why is it mandatory that the unsubscribe link be placed in the footer?
Why is it mandatory that the unsubscribe link be placed in the footer?
In order to comply with the CAN-SPAM Act
, recipients must be given at least one unsubscribe link in every email correspondence sent. Benchmark Email ensures this is followed by automatically inserting an unsubscribe link in the footer of all newsletters that are sent through our system.
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