One advantage Automation Pro has over regular email sending is, the possibilities are endless. Being able to figure out what interest your audience can ultimately result in customer retention, customer growth and let’s not forget increasing sales. With Automation Pro you can understand what it is, that captivates your audience. Two nodes that can help you achieve this are Website Engagement and Website Activity. These features allow you to send subscribers down journey paths based on whether or not they visit web page(s).
Before using Website Engagement or Website Activity, two things need to be done:
*Your tracking code is personal to your account. You can find it by opening any Website Engagement or Website Activity node and clicking the “Tracking Code” link.
Let’s go over Website Engagement and how it works.
You can begin your Journey by selecting the Website Engagement node.
Once you select Website Engagement you will need to then select your type of URL.
Any Tracked Page – Allows you to track subscribers that have visited any web page that has been linked from any of your previous emails sent with Automation Pro.
Specific URL – Allows you to track subscribers who have visited specific a web page. (e.g. “http://www.mywebsite.com/product/item") Contains URL – You can use this option to track subscribers who visit web pages that contain a specific word or phrase in the url. (e.g. “/products")
To test whether your tracking code is detected on your page, click “Test” underneath the input field where you entered the URL you’d like the track. If the tracking code is detected on your page, you will see if it does not you will see
Website Activity is not much different than Website Engagement. The main difference is that it is a Condition Node inside your journey. Subscribers can only continue through it if they have visited the page(s) you are tracking. Unlike Website Engagement, Website Activity executes only once. We suggest that a Wait Time is added before using this feature.
You can also use website tracking in your journey by inserting the If / Else condition. This condition features two options “Has visited a URL” and “Has not visited a URL.” These options allow you to create new pathways for subscribers who do meet and don’t meet these conditions. Similar to Website Activity, this feature executes once. We suggest that a Wait Time is added before using this feature.