How is the winner of an AB Test chosen?
1 of 3 ways: Automatically, after a specified amount of time has elapsed Automatically, on a specified date and time Manually
邮件营销 九月 5, 2019
What is the difference between a variable and variant?
Variables are what you've chosen to test within the email or Variant. For example, in a From Name / Subject Line AB Test, the From Name and Subject Line are the Variables and the Email with the revisions to the From Name and Subject Line would be the Variant.
邮件营销 八月 7, 2018
How do you manually choose a winner?
In Step 4 (Rules tab) of creating an AB test, select "Manually- I will monitor the results and choose the winning variant and final send time myself." To pick the winning Variant (after completing the step above): Hover your cursor over Tools Select AB Testing from the drop-down menu Click on the desired AB Split Test Name Choose a winning variant Select Send Immediately or schedule it for a future date or time
邮件营销 八月 7, 2018
How do I know when an AB Test is complete?
2 ways: From the AB Testing Dashboard, Winner Sent will be displayed under Status next to the AB test From the Emails Dashboard, Sent will be displayed under Status next to the Email Name
邮件营销 九月 5, 2019
什么是 AB 测试？
透过 AB 测试功能测试不同的变数，找出开启，点击，或者开启和点击绩效较佳的测试邮件，发送给剩余的联络人。 选择您 AB 测试的类型，变量和测试联络人比例。 根据开启，点击，或者开启和点击选择胜出的变量。 选择手动或自动发送胜出电子报给群组中其余联络人。 最后，系统会进行测试，并给您提供一份胜出和未胜出分数的详细分析报告。您还可以从分析报告中了解开启和点击，退件和取消订阅的绩效。 如果您还没使用 AB 测试，现在升级为付费账户吧，善用这个强大的功能吧！ 关于更多资讯，点击此处了解如何建立 AB 测试。 如果您还有其他的问题，请随时透过电子邮件，线上客服或致电联络我们。
邮件营销 四月 10, 2019
AB 测试中可以检测电子报的内容吗？例如：图表、内文、链接等等
当然，您可以测试邮件中的内容，Benchmark 的 AB 测试里有电子报 vs.电子报测试。让您针对开启率、点击率，甚至是转寄的次数，找出整体发送绩效较好的邮件。您也可以选择特定的时间进行测试。 进行电子报 vs. 电子报 AB 测试，请遵循以下步骤： 1. 登入 Benchmark 账户 2. 将鼠标移至操作列表的工具 3. 在下拉菜单栏中选择 AB 测试 4. 选择右上角，建立 AB 测试 5. 选择电子报 vs. 电子报测试 6. 完成后面四个步骤 如果您还没使用 AB 测试吗？现在就升级您的账户，启动 AB 测试吧 注意：试用账户无法使用 AB 测试 如果您有什么问题，请随时通过邮件、线上交谈或者致电联系我们支援团队。
邮件营销 七月 30, 2019
What are the different types of AB Tests I can do in Benchmark Email?
From Name / Subject Line Test - This test measures your recipient's response to different Subject Lines or From Names to determine which variant returns the greatest value Campaign vs. Campaign Test - This test measures your recipient's response to different email campaigns Multiple Variable Test - This test measures your Recipient's response to Multiple Variables in your email campaign including From Name, Subject Line and From Email Address to determine which variant returns the greatest value Delivery Time Test - This test measures your Recipient's response to a single Email Campaign that is delivered at different times to determine which delivery date and/or time returns the greatest value
邮件营销 八月 7, 2018