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为什么邮件营销中要避免使用公共域名

您可以透过多个方面来改善邮件营销,首先不应该使用公共域名作为寄件人邮件地址。使用公共域名会造成收件人不信任,将您的邮件转到垃圾信箱,甚至完成挡住您的来信!在此文中,我们将向您列出不要使用公共域名发送营销邮件的原因。 首先,什么是私人域名? 私人域名是由您的网站提供的邮件域名。例如,假设您的公司名是「鞋店」,您的网站域名可能像是www.Shoestore.com。您的私人域名信箱会是name@shoestore.com,而公共域名信箱会是像 @yahoo, @gmail, @aol 这一类的信箱。如果您想要让信箱域名和网站域名不一致,您可以建立子域名加以区分。 品牌是识别和认可 使用私人域名可以让订阅者或客户轻松认出您的品牌,相较于个人邮件,他们更加愿意开启认识的寄件人寄出的邮件。您的寄件人域名即是收件人在收件箱看到的发件人。利用私人域名使寄出的邮件更加专业。根据现有的垃圾邮件数量,品牌识别会自动协助您增加邮件的互动。 掌握发送评等 相较于使用像是 AOL, Yahoo, 或 Gmail这一类的公共域名,使用私人域名发送邮件让您掌握邮件发送评等, ISP 业者也偏向于接收从合法的域名寄出的大批量邮件。使用私人域名,可以更新邮件验证记录,这也是在使用邮件营销平台时最重要的事情。 验证记录 使用私人域名,可以更新邮件验证记录。 SPF 记录:发件人策略框架(SPF)是一套电子邮件认证机制,可以帮您验证身份,向收件端服务器证明发信域名、服务器以及 IP 地址确实来自于您本人,而不是不明人士冒用发送。 DKIM 记录:DKIM(域名密钥识别邮件标准)允许组织承担传送电子邮件讯息的责任。这个组织可能是主要的寄件人,也有可能是这个讯息的来源,也就是所谓的识别符号。这组识别符号的发送评等承担发送绩效的成功与否。 DMARC 政策:DMARC 是一套搭配 SPF 以及 DKIM 的邮件验证机制。当 SPF 以及 DKIM 两者都验证失败才会启动验证机制。DMARC 是 Yahoo 以及 AOL 等邮件供应商用来验证电子信箱的一套机制。Yahoo 以及 AOL 已经停止认证使用他们电子信箱(@yahoo.com 以及 @aol.com)且透过第三方平台(像是 Benchmark Email)发送的邮件。Benchmark 的解決方式是把 Yahoo 以及 AOL 的邮件地址改为: email.yahoo.com@send.benchmarkemail.com 这样我们就能确保您的邮件顺利发送,寄到收件人的邮件地址。 尽管您是可以透过公共域名发送邮件,但我们不建议您使用。我们建议您使用私人域名并搭配 SPF 及 CNAME 发送所有营销邮件。 关于您还有其他问题,请透过电子邮件,线上客服或致电联络我们支援团队。

传送 常见问题 三月 30, 2021

我该如何让我的订户显示电子邮件中的图片?

  要让你的订户显示电子邮件中的图片,请依下列分类操作: Outlook 2003 Outlook 2007 Hotmail/Windows Live Yahoo Gmail Thunderbird Outlook 2003   显示所有被封锁的图片:  点选讯息上方的信息列,然后点选[下载图片]。     请注意:如果你想要下次开启邮件时也显示图片,请储存讯息。   更改Outlook 的系统默认值,让计算机不再封锁电子邮件中的影像: 在[工具]选单中,点选[选项]。 点选[安全性]索引卷标。 点选[下载图片],再按下[变更自动下载设定] 。 取消勾选[不自动下载HTML电子邮件中的图片或其他内容]。 返回 Outlook 2007   解除封锁单一讯息的影像下载: 你可以解除封锁从信任来源寄来的单一信件中的下载文件、链接影像,或其他外部链接: 点选邮件上方的信息列,然后点选[下载图片]。   请注意:当你在读取窗格的预览邮件中点选[下载图片],这封邮件会自动存盘并在下次开启时显示图片。当你在开启的邮件中点选[下载图片],若你想要下次也显示图片,你必须储存这封邮件。 显示所有被封锁的图片: 点选工具栏的[工具],再选择[信任中心]。接接着切换至[自动下载]。 取消勾选[不自动下载HTML电子邮件讯息或RSS项目中的图片]。 显示某一发件人发出邮件的所有图片: 在被封锁的图片上点选鼠标右键。 接着点选[新增发件人至安全的发件人清单]或[新增@domain 网域至安全的发件人清单]。 返回 Hotmail/Windows Live   电子邮件中的远程图片可能会危及隐私,所以在 Windows Live Hotmail 中封锁图片其实是好的作法。但并不是每封电子邮件都有危险性,有些电子邮件若没有图片,就失去它的可看性。  即使你在Windows Live Hotmail中封锁远程图片(从那些不在你通讯簿中的人所寄来的邮件),你还是可以选择性地浏览电子邮件中的图片。 在Windows Live Ho

常见问题 九月 9, 2019

What is Whitelisting? How do I add email addresses to my safe senders list in my email client (or my security software)?

  Whitelisting is specifically allowing emails from a certain source, such as Benchmark Email, to be allowed into your email inbox. Adding such trusted email addresses to your whitelist so that they can pass easily through your spam filter or junk folder varies across the different email clients and internet security platforms. The following is a list of steps for programs and email in alphabetical order. AOL 7.0 / 8.0 / 9.9 & AOL Mail AT&T Webmail and BellSouth Comcast SmartZone Cox Email EarthLink / Earthlink Total Access Gmail Hotmail Mac Mail McAfee SpamKiller MSN Thunderbird / Netscape 6 or 7 NetZero Norton AntiSpam Outlook 2003 - 2007 / Outlook 2000 / Outlook 10 / Outlook 2011 / 2013 Outlook Express 6 Road Runner Spam Assassin Verizon Windows Live Yahoo! AOL 7.0 & 8.0 Open a message from the desired sender. Click the Add Address icon on the right side of the window. Click the Save button AOL 9.0 and Up Open a message from the desired sender Click the Add Address icon on the right side of the window Click the OK button AOL Mail Open a message from the desired sender. Click Show Images: Always for this sender Top AT&T Webmail and BellSouth In your mailbox, click Options. Go to Mail Options, select Filters. Click Add Filter. Go to From Header and select Contains. Enter the trusted address or domain (email or website) in the box provided. Go to the drop down menu at the bottom with the option Move the message to. Select Inbox. Click Add Filter Top Comcast SmartZone Click Address Book Click New. Select New Contact Add email address. Click Save Top Cox Email Click Preferences. Go to General Email Preferences and click Blocked Senders. Type address or domain to add to the Exceptions list. Click Add. Click Save. Top EarthLink Click on Address Book (it's over on the left, below your Folders). When your Address Book opens, click the Add new contact. On the Add Contact screen, find the Internet Information box. Enter the desired address into the top Email box. Click Save. Earthlink Total Access Open a message from the desired sender In the From field, right-click the email address Click the Add to Address Book link in the menu Click the Ok button Top Gmail Open a message from the desired sender. Click Always display images from (senders address). OR Open a message from the desired sender. Click the arrow next to reply on the top right. Click Add sender to contact list. Top Hotmail Open a message from the desired sender. Click Mark as safe next to the From name and address. Now click Add contact. Top Mac Mail Open a message from the desired sender Go to Message in the top tool bar Click Add Sender to Address Book from the drop-down menu Top McAfee SpamKiller Go to Friends and click Add. Type the trusted address or domain in the space provided. Click OK. Top MSN Click on Help & Settings Click Email Settings Click on Safe List In Add an item to this list, type the specific email address or use @xxxx.com to whitelist the domain (note: xxxx has to be replaced with the domain) Click Add Top Thunderbird / Netscape 6 or 7 Open a message from the desired sender. In the From field, right-click the email address. Click the Add to Address Book link in the menu. Click the OK button. Top NetZero Go to Options and click Safe List. Type the trusted domain or address in Add Address to Safe List. Click Add then click Save. Top Norton AntiSpam Go to the Status & Settings tab and click AntiSpam. Click Configure and go to the Allowed List tab. Click Add and type the trusted address or domain in the Email Address box. Click OK. Top Outlook 2003 - 2007 Open a message from the desired sender. Go to the Actions option in the top tool bar. Select Junk E-mail from the drop down menu. Select the Add Sender to Safe Senders List option. Top Outlook 2000 / Outlook 11 Open a message from the desired sender In the From field, right-click the email address Click the Add to Contacts link in the menu Click the OK button Top Outlook 2010 / Outlook 2013 Open Microsoft Outlook 2010 / 2013 In the home tab, click the Junk drop down menu Then click Junk Email Options Navigate to the Safe Recipients tab Click the Add button Type in the email address or domain you want to whitelist, then click okay Top Outlook Express 6 Open a message from the desired sender In the From field, right-click the email address Click the Add to Address Book link in the menu Click the OK button Top Road Runner Open Junk Mail folder. Select emails you wish to add to your whitelist. Click Mark as Not Spam. Top Spam Assassin In your hard drive, find your Spam Assassin folder. Click the folder. Open the file named user_prefs with a text editor or Notepad. (If the file does not exist you can create it using the instructions on Spam Assassin's website.) Make a new line with the text whitelist_from and the trusted address or domain you wish to add. Save the file and close it. Top Verizon Go to Options and select Block Senders. In the Safe List, type your t

传送 分析报告 九月 6, 2019