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Knowledge Base Home aero-right Image Gallery aero-right Adding Animated GIFs to Your Email

Adding Animated GIFs to Your Email

Image Gallery Updated on July 11, 2024

Enhance your emails by adding animated GIFs and engage with subscribers by sharing more entertaining visual content. Begin creating amazing email campaigns!

Additionally, Benchmark now offers a GIPHY integration! With our GIPHY integration, you can search for GIFs directly within your account without leaving the platform. This makes finding the perfect GIF for your emails easier and faster.

BEFORE GETTING STARTED

  • Adding animated GIFs to your email will begin in the Design step. Adding a GIF saved on your computer requires the same steps as uploading an image.
  • GIFs downloaded from the GIPHY Integration will automatically be saved in your Image Gallery.
  • The GIPHY Integration is available in the email editor.
  • For the best email performance, we recommend using GIFs no larger than 200kb. You can upload a max size of 500kb and 600px width. A GIF larger than 500kb in size or 600px in width will be compressed. This will result in the loss of GIF property; only its first frame will appear as an image in the campaign. Check out our blog on How to Use GIFs with Email Marketing.
  • Images larger than 5MB will not be accepted. To learn about our supported images, please click here.
  • If you need to edit your GIFs, we recommend doing it in the GIF creator you used, or you can use the edit block options for background, border, padding, and alignment. However, do not edit your GIF using our Image editor as it is not designed for GIF files.
  • If you decide to use an image URL rather than upload it to your gallery, please note that if the image is deleted from its hosting service, it will be removed from any email campaign where you previously added it.

Benchmark’s GIPHY Integration is a user-friendly feature that enables you to search and access hundreds of GIFs directly from your account. Available to both free and premium users, this feature does not require a separate GIPHY account, ensuring a comfortable and easy-to-use experience.

To learn how to use the GIPHY Integration, follow these steps.

  1. Log in to your Benchmark Email account and open or create a new email.
  2. From the email editor, open an image block and click Browse for a file.
  3. From the left menu, select the GIPHY options.
  4. Using the search bar, add a few keywords that best describe the type of image you need. Your search can be as detailed or broad as you prefer.
  5. To use an image, click Insert on the image. When done, click Save & Close.
  1. When you are done designing your email, click save and next to complete the Email Checklist.
  1. In your email template, drag an Image block and place it in the desired section of your email.
  2. Click on browse for file. You’ll have two options: a saved file or an image URL.
    • Search for your file, and select open.
    • Click on Insert Image From URL and paste the GIF URL in the provided space.
  3. Select Insert. The GIF will automatically be inserted in your email template.
  4. You can customize the background color of your GIF, align the position, and more! When done, click Save & Close.

Did you know you can use a third party like giphy.com for animated GIF files? Since Benchmark allows you to import the image files using URL, your animated GIF files can be imported from platforms like GIPHY.

The following are the steps to upload your animated GIFs to GIPHY. 

  1. In your GIPHY account, click on Upload.
  2. Choose the option to upload your GIF.
    • Browse for a file; from your computer.
      • Drag and drop the GIF file.
    • Paste the GIF URL if it exists elsewhere.  
  3. Complete any required sections, and click on Upload to GIPHY.

See the steps below to learn how to get a URL from a GIF in your GIPHY account.

  1. In your GIPHY account, choose the GIF you’d like to use by clicking on it. If you have your own GIF files, click on your username image, to view your uploaded GIFs.
  2. Then, click on the copy link and copy the GIF link.
  3. Back in Benchmark, paste the GIF URL to your Image Gallery.

CONSIDER

  • If you add GIFs via URL make sure your URL is an image URL ending in .gif and not just any website URL (example GIF URL: https://i.giphy.com/l0O9xQNSsQKmfSeUU.gif)
  • You can change the order GIFs will appear on your channel page by dragging and dropping the files or clicking “Reverse Order.” This feature is available if you’re logged in. 
  • You can add relevant tags to your GIFs, separated by commas, and add a Source URL to give credit to the original source. 

You can also change your GIFs from Public to Private. Private GIFs cannot be seen by anyone but you when you are logged in and can’t be shared. Settings will be applied to all the GIFs in your upload. (source: Giphy.com)

If you have any questions, please contact our support team.

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