Knowledge Base Home 
Billing Dedicated IP for Unlimited Sending Users
When you sign up for one of our Unlimited Sending plans, you assume responsibility for using good sending practices. Not using good sending practices affects both you and us, the main sender. If your sending starts damaging our reputation, our Deliverability team will contact you via email or phone.
If we cannot reach you on the third attempt, which is usually by day 7, our team will add a Dedicated IP at no cost for the remainder of your billing cycle. If we still don’t hear back from you, your account will be charged the Dedicated IP Fee of $28.95 upon renewal.
If you don’t want an additional monthly charge of $28.95, please reply to our email or contact us via chat or by phone to discuss other options. Failing to reply to our communication attempts will incur an additional monthly charge.
In most cases, you are sending a tremendously high number of emails without a positive result. This means you are not reaching all of your inboxes consistently, due to the restriction of being on a shared IP system that tends to fluctuate. You will benefit by moving away from the shared IP space that you are currently on to a dedicated one.
The main goal of contacting you is to explain how your sending can be improved and what tools can help improve it. One of those improvements is slowing your sending volume, or if you can’t reduce the volume, we recommend adding a Dedicated IP. Depending on the sending volume, you could need more than one DIP. A Dedicated IP is an add-on feature from Benchmark Email.
✅ SUMMARY
Unlimited Sending plans require good email practices to protect deliverability. If your sending practices negatively affect our domain reputation, we will contact you via email. If we can’t reach you after 3 attempts, we will add a Dedicated IP to the remainder of your billing cycle at no cost.
If you still haven’t responded to our communications before your account renews, a $28.95 monthly fee will be added at renewal. To avoid this fee, reply to any of our emails or contact us.
