Benchmark proudly provides two automation features that help you create engagement with your contacts. Both of the features are based on email automation. However, there are some differences in functionality. Automation Pro has advanced automated features, and Automation Lite has the basics to get you started. In addition, automation lite is available for free and paid users, whereas Automation Pro is only available for paid users.
Automation Pro allows you to add or remove subscribers from lists or automatically send an email based on triggers, which are tasks that automation lite can’t do.
In Automation Pro, you’ll use a Canvas to piece parts of your automation together. Once you’ve activated an automation, subscribers will go through the entire thing without you having to lift a finger. The automation consists of the following.
To learn more about each option available in Automation Pro, click here.
Automation Pro also provides templates to ease the tasks.
Automation reports are accessible from your Automation Pro dashboard and on the canvas. This helps to see the progress in the automation node by node.
Automation Lite is a feature that provides a series of emails that are scheduled to be sent to your subscribers over a specified period of days. Automation lite can have multiple emails. The following are the features of the Automation Lite tool.
Automations can be scheduled based upon the subscription date of each of your contacts. When you create your automation, you can specify how many days after the subscription date to send a particular message.
For example, if you create an Automation lite email, you can set that email to be sent on day 0. This means that the contact will receive the message on the same day that they are subscribed to the list. If you set a message for day 5, the contact will receive the message 5 days after they subscribe to the list.
Note: Automation Lite will send emails to the newer contacts in a list. If contacts are imported to a list which has an active autoresponder, the newer contacts will receive the autoresponder emails.