Linking your webpage to your campaign is an effective way of increasing traffic to your site. You can do this by placing an anchor tag <a> in the campaign, using either the name or ID attribute.

To create a bookmark on the webpage:

1. Create and name the bookmark within the page. See below:
   <p><a name="title">Title</p>
2. Save and upload the page to the web. If you have a webmaster, you must work on this with him or her.
3. To add the link in your email layout, give the name of the anchor in the URL. See below:
   <a href="http://www.mysite.com/page#titleone">
4. Preview and test the link.