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How To Create Sub-Accounts

Sub Account & Client Accounts Updated on June 1, 2022

To create a sub-account, you first need to have a paid list plan.  Once you’ve signed up for a premium list plan the sub-account feature is automatically enabled in your account. Only list based accounts have the option to create sub-accounts, if you are on a send base plan and are interested in our sub-account feature, please contact our support team.

Follow the steps below to learn how to create a sub-account:

  1. Log in to your Benchmark account
  2. Then, click on your account name, and select the User Management option.
  3. Click on the more options icon and select Create New User.
  4. Fill in the new sub-account Details.

create Sub-Accounts with Benchmark

Once you have completed the account details click on Save Changes. You will be redirected to the User Management page. To log in to the sub-account click on the username, or to edit their settings click on the more options icon.


  • A list plan 500, cannot create sub-accounts, due to the size of the plan. List plan 1,000 or higher can create sub-accounts.
  • Sub-accounts are not billed individually for usage.
  • The billing is done only for the Master account based on their List Plan.
  • The Master account is responsible to have a plan suited for all of their sub-accounts.
  • The users of the sub-accounts have no insight into the payment of the main account.

More on Sub-Accounts

Sharing Images with Sub-Accounts

Sharing contact list with Sub-Accounts

If you have any questions regarding sub-accounts, please feel free to contact our Support team by email, LiveChat, or phone.