The Master Invalid List has been added to prevent bounces and help you with your reputation as a sender. Sending emails to Invalid Email addresses, or sending over and over again to the same invalid email address might cause a lot of damage to your reputation as a Sender. Benchmark Email understands the importance of maintaining our client’s sending reputation. Therefore we introduced features like Reputation Health Score to monitor the health of your database and now the Master Invalid List.
After you’ve sent an email campaign, an Invalid Email List is created by our system and added to your account. The list is compiled with the recipient’s email addresses that were marked by an ISP as an invalid email. The Master Invalid List will only show up in the Contact List Dashboard if and when you send a campaign that contains invalid emails.
The contacts added to the Invalid List are then filtered from all your future mailings and list uploads. This provides you better options to manage the Invalid Email addresses and also ensures that they are not added back to a List in the future.
How to remove a recipient from the Master Invalid List
If you think that an email address was wrongly added as Invalid or the issue due to which it was marked as an Invalid email address (like issues with the Domains DNS settings) has been fixed. You may remove the individual email address from the list and add it back to your regular lists.
Once an email address has been removed from the Master Invalid List and added back to an active contact list, the system will start sending them emails to them again.