What Is a Double Opt-in?
A double opt-in is a two-step process for new signups, that allows site visitors to join a mailing list. The visitor must initially sign up and then respond to a welcome email containing a confirmation link. Using a double opt-in signup form helps ensure your contacts are interested in receiving your email content, and it also avoids robot email signups and improves email deliverability. Here’s how it works: First, someone
Contact Lists November 13, 2020
How To Exclude Specific Lists From Receiving Emails
When scheduling an email campaign, you can exclude specific lists or segments from receiving the email. This process is done in the Email Checklist of your campaign. If a contact's email address is part of the Send To list and is also in the Exclude list, that contact's email address will not receive the email. Exclude contact lists by following these simple steps: Log into your Benchmark account. On
Contact Lists Segments July 30, 2021
Master Unsubscribe List
When recipients unsubscribe from your email, our system automatically filters them out from your list’s and adds them to your account’s Master Unsubscribe List. Contacts in the Master Unsubscribe list cannot be removed from the list. They became inactive contacts, and from that point forward, our system will not send emails to them again. Because we are compliant with the Can-Spam Act, we ensure every email sent contains an unsubscribe
Contact Lists June 10, 2021
Master Invalid List
The Master Invalid List has been added to prevent bounces and help you with your reputation as a sender. Sending emails to Invalid Email addresses, or sending over and over again to the same invalid email address might cause a lot of damage to your reputation as a Sender. Benchmark Email understands the importance of maintaining our client’s sending reputation. Therefore we introduced features like Reputation Health Score to monitor
Contact Lists April 2, 2021
Why Role Based Addresses Are Not Permitted
Role-based email addresses are usually set up by a company to manage general inquiries or issues related to that organization. These emails are managed by several people or individuals who may be part of different departments. Sending informative emails to such email addresses result in a high complaint rate, and we do not allow such addresses to be imported in bulk. If you have been given explicit permission from a
Contact Lists May 7, 2021
List Approval
So you just uploaded your list, and now you can’t use it because it is Under Review going through our List Approval process. No need to panic, this process only takes a few minutes. List approval is our process to verify the existence of contacts in your list. In simpler terms, we make sure they are valid emails. During the list approval process, we sample a small percentage of your
Contact Lists December 21, 2020
Importing Contacts from another Email Marketing Service
Are you struggling to export your database from one email marketing service to Benchmark Email? Following are the steps to export your database from some of the common email marketing services. MailChimp Navigate to the Lists page. Locate the Audience (list) you want to export and click on the name of the audience. Click on the option to View Contacts. Then, click Export Audience. Select the Audience again and then
Contact Lists April 21, 2021
How to Copy Lists
If you are managing multiple lists, it comes as no surprise that having one main list can save so much precious time, which is why we recommend using our feature Copy List. Now, if managing one list isn’t in your best interest but do need to copy from one list to another we’ve got you covered. Copying contacts from one list to another is fast and straightforward. In this article
Contact Lists May 27, 2021
Security PIN for Benchmark
Our Security PIN is a feature provided to all paid accounts where the client can secure the downloading of all their lists. You can protect your lists by enabling a password required before exporting any contacts. This is an excellent solution for businesses with multiple individuals accessing an account. To locate your Security PIN on your account, kindly follow the steps below: Log into your Benchmark account. Click on your Account
Contact Lists May 24, 2019
Email Bounces
Email addresses to which email campaigns fail to be delivered are marked as bounces. These email bounces are classified into three categories, soft bounces, hard bounces, and confirmed bounces. Common reasons for bounced emails could be a recipient’s server is temporarily unavailable, the email content was rejected, too many emails were being sent to the inbox, or the email address does not exist. Topics covered in this article: Hard Bounces
Contact Lists Delivery July 6, 2021