Preview text is the short summary text that immediately follows the subject line when viewing an email in an inbox. This text is not displayed in your email’s layout.
This advanced feature allows you to maximize inbox space and can help increase the open rate of your email. It helps give more control over what content an email client shows after your subject line. Keep your most important information in your subject line, and let this text continue or reinforce it.
Preview text is available for regular campaigns, RSS campaigns, and automation lite when you use the Drag & Drop, or Code Editor. This text will not show up in the text version of any HTML email and is not available in the Plain Text Editor.
Regular campaign. Here’s how to find it:
Log into your Benchmark account.
Select Emails from the Dashboard and click on the emails option.
Click on the Create New Email button.
Select Regular Email and click Next.
Choose the Drag & Drop Editor and click Next.
In the Email Checklist, click on the Subject Line section.
Here you can add your subject line, and you can click on the Emoji Support link where we briefly explain the use of emojis in the subject line. The light bulb icon gives you subject line suggestions!
Now, you can type in your preview text and click Save when done.