What Is Preview Text and How Can It Benefit My Email?

Templates & Editor Updated on October 14, 2021

Preview text is the short summary text that immediately follows the subject line when viewing an email in an inbox. This text is not displayed in your email’s layout.

This advanced feature allows you to maximize inbox space and can help increase the open rate of your email. It helps give more control over what content an email client shows after your subject line. Keep your most important information in your subject line, and let this text continue or reinforce it.

Preview text is available for regular campaigns, RSS campaigns, and automation lite when you use the Drag & Drop, or Code Editor. This text will not show up in the text version of any HTML email and is not available in the Plain Text Editor.

Regular campaign. Here’s how to find it:

1. Log into your Benchmark account.
2. Select Emails from the Dashboard and click on the emails option.
3. Click on the Create New Email button.
4. Select Regular Email and click Next.
5. Choose the Drag & Drop Editor and click Next.
6. In the Email Checklist, click on the Subject Line section. Here you can add your subject line, and you can click on the Emoji Support link where we briefly explain the use of emojis in the subject line. The light bulb icon gives you subject line suggestions!
7. Now, you can type in your preview text and click Save when done.
8. Complete each section in the checklist.

Automation in Automation Pro:

1. Select Automations from the Dashboard menu and click on Automation Pro.
2. Click on the New Automation button.
3. Give your Automation a name and click Save.
4. Click on the Set a Trigger box.
5. Select a Trigger.
6. Choose the Target and the List.
7. Click Save.
8. Create a step, choose Action.
9. Choose the Send Email option and select the Create New button.
10. Scroll to the bottom and click on Advanced Options.
11. Toggle the slider from gray to blue.
12. When the text field box opens, type your preview text.
13. Click Save.

Email Automation in Automation Lite:

1. Click on Automations, then select Automation Lite
2. Select  Create New Automation, and select Contact List Automation
3. Complete steps in the Details page
4. Select Add New Email
5. You will see Preview Text
6. To activate, toggle the slider from gray to green.
7. When the text field box opens, type in your preview text.

Adding an email to an existing Automation in Automation Lite:

1. Select Automations from the Dashboard menu, then select Automation Lite.
2. Click on the name of your Automation.
3. Then, click on Add New Email.
4. You will see Preview Text
5. To activate, toggle the slider from gray to blue.
6. When the text field box opens, type your preview text.
7. Click Save & Next.

If you have additional questions, please feel free to contact our support team via Email, LiveChat or Phone.

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