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Knowledge Base Home aero-right General Questions aero-right Why must I verify my email addresses?

Why must I verify my email addresses?

General Questions Updated on May 4, 2022

Email address verification has become a standard practice in the email marketing industry. Why? Because it prevents a sender from using fake and often unreachable “From” and “Reply” email addresses. This illegal practice, called “spoofing”, has resulted in many states creating laws that require that marketers verify the email addresses they use to send emails and field responses.