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Website Engagement & Website Activity in Automation Pro

Automation Pro Updated on November 28, 2018

One advantage Automation Pro has over regular email sending is, the possibilities are endless. Being able to figure out what interest your audience can ultimately result in customer retention, customer growth and let’s not forget increasing sales. With Automation Pro you can understand what it is that captivates your audience. Two nodes that can help you achieve this are Website Engagement and Website Activity. These features allow you to send subscribers down automation paths based on whether or not they visit web page(s).

Before using Website Engagement or Website Activity, two things need to be done:

The tracking code we have provided for you must be inserted in the header of your HTML page(s) you’d like the track.

*Your tracking code is personal to your account. You can find it by opening any Website Engagement or Website Activity node and clicking the “Tracking Code” link. The tracking code will also be in the Automations dashboard.


Let’s go over Website Engagement and how it works.



You can begin your Automation by selecting the Website Engagement node.


Once you select Website Engagement you will need to then select your type of URL.

Type of URL’s


Any Tracked Page – Track subscribers coming to any of the web pages where your tracking code is installed.

URL Is  – Track subscribers who have visited specific web pages. For example, you can track a specific product or blog by entering its full URL. (e.g. “https://www.mywebsite.com/product/item”)

Test whether your tracking code is detected on your page, click “Test” underneath the input field where you entered the URL you’d like the track. If the tracking code is detected on your page, you will see:

If the tracking code is not detected you’ll see: 


Tracking not Detected

URL Contains – You can use this option to track subscribers who visit web pages that contain a specific word or phrase in the url. For example, you can enter  “/products” to track all subscribers who have visited a url containing the “/products/” phrase in that directory.

 

URL does not contain

Similar to URL Contains, this option can be used to identify subscribers that have not visited a directory of pages.

Example:  You can enter “/shirts/ ” to exclude all pages in that directory.

URL starts with

This option can be used if you’d like to filter for subscribers who’ve visited pages that are located in a sub-domain.

Example: Enter “http://blog.website.com ” to target all blog pages.

URL ends with

This option can be used if you’d like to target pages that contain specific word or phrase.

For example, you can see what subscribers visited your “/shop” page.

Wildcard Can be used to track multiple pages. For example, let’s say you have a products page with about 15 products, rather than creating multiple automations with URL IS or URL Contains you can use the Wildcard trigger. All you need to do is add an asterisk in the URL.

Example: If you enter, http://www.website.com/products/* it will look for all pages starting with http://www.website.com/products/

Website Activity is not much different than Website Engagement. The main difference is that Website Activity is a Condition node inside your automation. Subscribers can only continue through the automation it if they have visited the page(s) you are tracking. Unlike Website Engagement, Website Activity executes only once. We suggest that a delay is added before using this feature.



Multiple Conditions

You can also use website tracking in your automation by inserting the Multiple Conditions node. This condition features two options “Has visited a URL” and “Has not visited a URL.” These options allow you to create new pathways for subscribers who do meet and don’t meet these conditions. Similar to Website Activity, this feature executes once. We suggest that a delay is added before using this feature.



If you still need help feel free to contact your Engagement Specialist or feel free to contact our Support team via LiveChat, Email or Phone.

 

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