You can personalize or customize your Benchmark Email campaigns through the use of merge tags. The following categories of tags are available to show you how you can personalize your email campaigns.
Before getting started, please be aware that modifying the codes given below could break. HTML can be easy to use. However, the HTML code must be exact for it to render correctly. For example, when using quotation marks in HTML, make sure you are using “straight“ quotation marks and not “curly”. If there is code in your merge tag and the wrong quotation mark is used, the merge tag will not work.
You can personalize your email with details of the individual contact using the personalization tags.
If you have a site that has an RSS Feed, you can now send out emails without having to create the content all over again. You can simply create an RSS Email that will “pull” content from your RSS Feed and send out the email. You can use the following tags to customize your email.
If you have linked your Twitter and/or Facebook account linked to your Benchmark email account, you can use the following tags.
Note: When a recipient clicks on the Facebook “Like” button, the results will not show up on your email campaign. These will show up on the webpage version of your email.
You can use the following codes to create emails with variable content based on individual contact details. The recipient can see uniquely created emails based on their Name, Email, State or any other custom field.