Why You Should Avoid Using Public Domains for Email Marketing
Many things can improve your email marketing, but the number one thing you should never do is use a public domain as your sending email address. Using a public domain may cause distrust in your recipients, send you to the Spam folder, and in some cases even have your emails quarantined completely! In this article, we’ll list the different reasons why using a public domain to send marketing emails is
Domain Whitelabeling with Benchmark Email
In our course to provide the best email marketing services to our clients, we keep our delivery team busy with adding new features and improving the existing ones. This time again, our team has created Domain Whitelabeling for those who want to improve their email delivery using Benchmark Email or those want domain whitelabeling. ISPs review email authentication records in the headers of received email campaigns to reduce spam emails
Delivery July 10, 2020
What Is Email Authentication?
Today ISP's are seriously working to rid their networks of spam. Email authentication can help these ISP's to validate that the email is originating from a legitimate source and the recipient can validate the mail source. So if an email message appears to come from one domain, while actually it is delivered from another, the recipient can verify if the mail source is valid based on additional header information
Delivery October 30, 2020
What Are SPF Records?
A Sender Policy Framework also known as SPF Records is a form of email validation method for your domain that allows your recipients’ mail servers to verify that the emails from your domain from an ESP, mail exchange server or an IP are in fact sent by you, and are not being forged/spoofed by someone else. To get into a little more detail, when you purchase a domain for
Delivery November 30, 2020
What Is DMARC and How Is It Affecting Me?
DMARC is a Domain-based Message Authentication, Reporting & Conformance. A rule that works with SPF and DKIM to confirm the authentication from an email message. Both SPF and DKIM must fail for Dmarc to take action. DMARC is a way for email providers like Yahoo and AOL to authenticate emails that are using their addresses. Yahoo and AOL have do not authenticate emails that are sent with their addresses (@yahoo.com