How to Improve Your Email Delivery

Improve your email delivery by using email domain authentication, list verification, high-quality email content, and only emailing engaged contacts.

How to Set Up Email Domain Authentication

To authenticate your email domain, you’ll need to add two Benchmark CNAME records to your DNS settings. These CNAME records are unique to your account and can be generated on the Email Domain Authentication page.

Email Link Tracking

Smart Sending

The Smart Sending technology helps increase engagement from your contacts and improve your overall deliverability.

How to Stop a Scheduled Email From Sending

If you need to stop an email that is scheduled for sending the process is easy and fast. First, you’ll need to set the email from scheduled to back to draft status.

Email Bounces

The email addresses to which the email campaigns failed to be delivered are marked as bounces. These email bounces are classified into three categories, soft bounces, hard bounces, and confirmed bounces.

Why You Should Avoid Using Public Domains for Email Marketing

Using a public domain may cause distrust in your recipients, send you to the Spam folder and in some cases even have your emails quarantined completely!

How to Avoid the Top Twenty Spam Words

There are twenty words or phrases that most email marketers wouldn’t ordinarily consider as dangerous, but using them can demolish your reputation.

HTML Display Errors in Different Email Clients

Benchmark is determined to help our clients have the best looking emails. By using our Drag n Drop editor you can ensure your emails will be mobile friendly.

The 100 Worst Spam Words and Phrases to Avoid in Your Subject Line

Discover here the 100 worst Spam Words and phrases to avoid in the most important elements of any email: the "From" and the "subject line".