What is a clean list and how do I clean my list?
A clean list, is the act of removing bounced, and unengaged email addresses from your list. List hygiene is important if you want to maintain your sending reputation. Benchmark advises you to clean your list after every email campaign you send. Your list may become smaller, but your remaining emails will target the customers that truly want to hear from you. Benchmark offers 4 different types of contact removal. Confirmed
Contact Lists September 6, 2019
What is proof of permission and why do I need to provide it?
Proof of permission is some sort of record that tells us that your list is permission-based. By permission-based, we mean that every single person on your list has given you the green light - in one form or another - to email them. To take things further, the contacts on your list must be from people who know, without question, that they're giving you permission to email them. To put
Contact Lists August 6, 2018