Need a hand? We've got you covered.

Knowledge Base Home aero-right Create Email Marketing aero-right What is the difference between a variable and variant?

What is the difference between a variable and variant?

Create Email Marketing Updated on August 21, 2013

Variables are what you’ve chosen to test within the email or Variant.

For example, in a From Name / Subject Line AB Test, the From Name and Subject Line are the Variables and the Email with the revisions to the From Name and Subject Line would be the Variant.

Did this answer your questions?
0 0

Can't find what you're looking for?

Submit a Ticket

view ticket history