Knowledge Base Home Create Getting Started
Brand Kit
The Benchmark Brand Kit keeps all your brand assets in one convenient place, making it easy to access them when designing emails or landing pages. It also powers our AI-driven Smart Design tool, helping it tailor email templates to your brand’s unique identity. With the Brand Kit, you can store your company’s description, logo, and brand colors—ensuring every email reflects your marketing style effortlessly.
Topics covered in this article:
You can upload your Brand Kit assets from the Brand Kit feature page; anything added when creating an email using Smart Design for the first time will be saved to your Brand Kit.
Here is how you can upload and add your brand assets.
Upload your company logo to easily use them in your email templates, landing pages, or signup forms. Your company logo will also be positioned at the top of the image gallery for quick access.
Click on the Browse for a file option. Locate your logo and select open.
Double-click on the image and select a new logo to use.
Click the Trash Bin icon on the top right of the existing logo.
You can add 3 brand colors. These brand colors will be incorporated into emails created with Smart Design and added to the color picker in the editor for easy use in emails, landing pages, and signup forms. You can change the colors as needed.
To add a brand color, click on the + icon. Then, in the popup, enter your brand’s color Hex code, or move the slider to locate your brand color.
Double-click on the color and select or enter a new color to use.
Click the Trash Bin icon on the top right of the existing colors.
Your brand details are saved for future emails and landing pages. This information will assist our Smart Design tool in crafting unique emails with content related to your organization’s information. Once saved, the fields can not be blank.
The details include the following:
If you haven’t already created an email using the Smart Design feature, select Create with Smart Design to get started.
These are some questions asked by our customers and internal team. If you have a question regarding this feature, please email us at support@benchmarkemail.com.
You can add up to 3 brand colors to your Brand Kit page.
No, the information saved in Brand Kit is unique to each account. You’ll need to add your organization’s information to each account you use, which includes sub-accounts.
Yes, you can add a custom Hex color.