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Brand Kit

Create Getting Started Updated on February 10, 2025

The Benchmark Brand Kit keeps all your brand assets in one convenient place, making it easy to access them when designing emails or landing pages. It also powers our AI-driven Smart Design tool, helping it tailor email templates to your brand’s unique identity. With the Brand Kit, you can store your company’s description, logo, and brand colors—ensuring every email reflects your marketing style effortlessly.

Topics covered in this article:

  • How to Use Brand Kit
  • Frequently Asked Questions

How to Use Brand Kit

You can upload your Brand Kit assets from the Brand Kit feature page; anything added when creating an email using Smart Design for the first time will be saved to your Brand Kit.

Here is how you can upload and add your brand assets.

  1. From the Dashboard, open the Brand menu and click Brand Kit.
  2. Here, you will see three options to use.

Upload your company logo to easily use them in your email templates, landing pages, or signup forms. Your company logo will also be positioned at the top of the image gallery for quick access.

To upload your logo
To replace your logo
To delete your logo

You can add 3 brand colors. These brand colors will be incorporated into emails created with Smart Design and added to the color picker in the editor for easy use in emails, landing pages, and signup forms. You can change the colors as needed.

To add colors
To replace color
To delete color

Your brand details are saved for future emails and landing pages. This information will assist our Smart Design tool in crafting unique emails with content related to your organization’s information. Once saved, the fields can not be blank.

The details include the following:

  • Organization Name: Add your organization’s name.
  • Website: Smart design will scrub your website for images or content that can be used in email templates.
  • Organization Description: The description assists Smart Design in creating copy for email templates. Additionally, if you do not have a website URL, the description will guide Smart Design with email copy.

If you haven’t already created an email using the Smart Design feature, select Create with Smart Design to get started.

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Frequently Asked Questions

These are some questions asked by our customers and internal team. If you have a question regarding this feature, please email us at support@benchmarkemail.com.

How many brand colors can I add?
Does the information saved in the Brand Kit apply to sub-accounts?
Can I add custom colors?

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