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Email Link Tracking

Delivery Updated on August 2, 2021

By default, hyperlinks/URLs added to an email will have link tracking. Link tracking allows us to report your contact’s email engagement.


Topics covered in this article:



How link tracking works


The link tracking feature allows you to see when one of your contacts has clicked on a link in your email and how many times each contact clicked them. Link tracking is available with our Drag and Drop editor and our Code editor. However, emails created using the Plain Text editor do not have link tracking. This is because plain text Emails do not support images, special fonts, or hyperlinks.

When one of your contacts clicks on a link in your email, they are redirected through a Benchmark server, allowing us to report the number of unique clicks and total clicks in your email.


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Adding your company domain


When you first create a Benchmark Email account, one step to complete is adding your company domain name. The company domain name is then used in all of your email link trackings as a subdomain.

There are two areas where you can add your company domain.

Popup Window When you first sign in to your Benchmark account you will see this popup asking you to enter your domain.  Enter your complete domain here and click on the Save option.


Accounts Settings

You can also add your company domain to the Organization Information page.

To add your domain to the organization information page, follow these steps.

  1. Log in to your Benchmark account.
  2. Click on your user menu, and select Account Settings.
  3. In the Organization Information section, locate the Website Domain section, and enter your complete domain.


  1. Last, save your changes.

If a company domain name is entered as, then the subdomain in the tracking link will be


If a company name is not added, the default tracking domain will be used for the campaigns.



Adding your domain name can enhance your sending reputation and build trust with contacts and email service providers. 


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Additional Information


  • Adding an email authentication such as an SPF or DKIM record does not automatically add that company domain to your link tracking. If you need to change the domain in your link tracking due to new records, please contact our support team and let them know which domain should be added for link tracking purposes.
  • While it is not required to use the same domain as the SPF Record or DKIM records, it is encouraged you use the same domain name for all of your email link trackings.

If you have additional questions, please feel free to contact our support team via Email, LiveChat or Phone.