To insert a video in your emails or landing pages, you’ll need to have the video’s URL and then add the URL to your video gallery. According to Litmus adding a video to your email can increase site visits by up to 200-300% and can improve your click-through rate by more than 60%! Read more about how effective are videos here.
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A thumbnail of your video will be saved in your gallery, but the video will remain hosted on its original hosting service.
If you haven’t added a video yet, then select the Insert Video From URL option, and paste in your videos URL and click insert.
An image of your video will now be displayed in your email.
To add a video to your landing page, go through the following steps:
It is important to note, that while you can embed a video in your email, the video itself will not play within the email. Instead, the video displays as an image with a play button in the email, and when a recipient clicks on the video, they are redirected to where the video is being hosted.
This is due to inbox security reasons, Most ISP’s do not support video playback in their inbox. Sadly, this is an issue our clients can’t avoid, and we hope that in the near future ISP’s can find a way to allow video playback.
If you prefer that your recipients view your video on your website or landing page, instead of on the hosted site, you can create an image with a play button and link this image anywhere. To learn how to add links to an image click here.
You can add videos from the following services:
Because the video is not hosted in Benchmark, you must be careful not to delete the video from its hosting service. Deleting or changing the URL of the video in your hosting service will cause the video to not redirect properly.