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Knowledge Base Home aero-right Email Features aero-right RSS Email

RSS Email

Email Features Updated on August 23, 2023

Automatically send your contacts an email with your blog posts when you update your blog or any site with an RSS feed. The RSS Email uses the Real Simple Syndication content to fill in the email. In addition, you can specify what content is shown in your RSS email with the RSS merge tags.

Things to know before getting started:

  • To use the RSS Email feature, you will need your RSS Feed URL.
  • The RSS content can not be edited from the RSS Email. If you need to edit your post’s content, you’ll need to do it from your blog site.

RSS Email Content

Your first RSS Email will include posts that were published within the last 24 hours. As for future RSS emails, your email sending frequency will determine which posts get shared.

Every day: only content from the last 24 hours will be sent.Weekly: only content posted within the past week will be sent.Every fifteen days: only content posted within the last fifteen days will be sent.Monthly: only content within the past month will be sent.


If there aren’t any new posts in the feed URL, we will not send an email.

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How to get an RSS Feed URL

To schedule an RSS Email, you’ll need to have your blog’s RSS feed URL. The RSS feed URL can usually be found within your site’s content console, or you can contact your website, hosting provider.

You can also get the URL by using the View Page Source option in your browser and searching for RSS.

It should look something like this:

“< link href = "" rel = "alternate" type =" application/rss+xml" title ="" / >”

Then the URL given in the “href” is the URL for the RSS Feed. In the above example, it would be:

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Create RSS Email

To create an RSS Email, please follow the steps below:

  1. Sign in to your Benchmark account, select Emails from the dashboard, and then click on Emails.
  2. Click on the Create New Email option, and select the RSS Email option.
  3. Select an email editor to create your RSS Email, then click Next. If you are unfamiliar with HTML coding or want live URLs instead of a plain text email, we recommend using the Drag & Drop Editor.
  4. Name your email and enter your blog’s RSS or XML feed URL. Then click Next.
    • If you’re unsure what your RSS Feed URL is, enter your blog URL, and we’ll try to find it.


You’ll now be taken to the Design step of the RSS Email creation process. The following steps use the Drag and Drop editor to style the RSS email.

Below we explain each section of the email checklist:

Link Tracking & Sharing
Sending Frequency

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Email Text Version

When copying content from another source to the Drag & Drop Editor, you could be bringing unwanted characters. On some occasions, this could disrupt the HTML to Text sync. If your HTML and Text versions aren’t synced you’ll see a message like this in your email checklist: Your email’s HTML version isn’t synced with its plain text version.

Here is how to update your email’s Text Version. Again, we recommend doing this once your Email has been finalized.

  1. Go to your email’s Design from the Email’s Checklist page.
  2. Then, click on the View Text Version option.
  1. Now, click on the Copy Text From HTML Email option.
  1. Confirm by clicking Continue.

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Edit or deactivate an active RSS EMAIL

To edit an active RSS Email, you’ll need first to Deactivate the email, follow these steps:

  1. Log in to your Benchmark account.
  2. Click on Emails and then select Emails.
  3. Locate your email, click on the More Options icon and select Deactivate and Confirm.
  1. Now, you’ll be able to edit the RSS Email.
  2. When done, click the Activate option from the Email Checklist. Review the Sending Frequency options and click Activate.

To reactivate the RSS Email, go to the Email Checklist and click on the Activate option.

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RSS Email Reports

RSS Email Reports are similar to that of a regular email and can be found in the Email Report section.

To see your RSS Email reports, follow these steps: 

  1. Log in to your Benchmark account.
  2. Click on the Reports option and then select Email Reports.
  3. Locate your RSS Email, a quick way of doing this is using the Search option.
  4. Click on the name of your RSS Email.

On the next page, you will see the emails that have been sent using the RSS feature. Each email is listed as the date it was sent and it will have its own report with sends, bounces, opens, unsubscribed, and complaints.

To view a specific email, click on the date the email was sent.

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If you have any questions, please contact our support team.