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Smart Content Features

Email Features Updated on July 10, 2024

If you prefer a video tutorial, watch this video.

Smart Content is the latest of Benchmark’s AI-powered tools, the easy-to-use Smart Content feature helps you rewrite your content, or it can create new marketing content using just a few keywords, sentences, or paragraphs. Use the content generated to take your marketing content to the next level!

Before getting started:

  • The content provided by this powerful tool is 100% original.
  • The Smart Content feature will not generate new content if malicious content is detected. Instead, you will receive an error message.
  • The Smart Content feature is available in the email editor and landing page editor.
  • The Smart Subject Lines feature can be found within the subject line section of the Email Checklist step.
    • The Smart Subject Lines feature is unavailable when using the A/B Testing feature.
  • No credits are required to utilize the Smart Subject Line suggestions.

How to use the Smart Content features 

The Smart Content feature is available in the email editor, landing page editor, and Subject Line step of the Email Checklist.

To learn how to use the Smart Content features, please follow the steps below: 

The Smart Subject Lines feature is located in the Subject Line step of the Email Checklist. You can identify it by the Smart Subject Lines icon ✨ This Smart Subject Lines option is not available for the Preview Text.

How it works

  1. Improve your existing subject line.
  2. Generate subject line suggestions by adding keywords and #tags related to your email content. You can also use guided context to generate subject line suggestions.
  3. Generate subject lines from analyzing your email content. This option works when the subject line field is left empty.

To use the Smart Subject Lines, follow these steps:

  1. Open or create a new email.
    • If using a new email, create your email design and click Save & Next.
    • If using an existing email, click on the name of your email from the email dashboard to go directly to the Email Checklist step.
  2. In the email Checklist page, open the Subject Line section.
  3. Click the Smart Subject Lines icon to generate suggestions for new or improved subject lines. To see more subject Line suggestions, click on the Generate option.
  4. Select your subject line and click Save.
Here are a few examples:
If a subject line exists
Generate Subject Line with Keywords
If there is no subject line
  1. From your Benchmark account, open a draft or create a new email.
  1. Open the Design step of your email.

You’ll now see the Smart Content feature in the toolbar.

You can also find the Smart Content feature within any content block.
  1. Click on the Smart Content icon. If this is your first time using the feature, select the Try It Now option. 
  1. A new window will open where you can paste your content.

You’ll have two options to generate content: Write new content and Rewrite my content. 

Write new content

Can be used to create new content using just a few keywords. Use this option to create new marketing content. 

Rewrite my content

Can be used to rewrite your existing content.  Here you can paste in keywords, sentences, or paragraphs.

  1. When ready to see your new content, click the Generate My Content button.
  1. If you are happy with your new content, click the Copy option, or if you’d like to try another content option, click on the Regenerate Content button again. 
  2. Go back to your email and paste in the desired block.

You can now continue editing and styling your email. 

  1. From your Benchmark account, go to Landing Pages and open a draft or create a new landing page.
  2. Open the Design step. You’ll now see the Smart Content feature in the toolbar.
  3. You’ll now see the Smart Content feature in the toolbar.
You can also find the Smart Content feature within any content block.
  1. Click on the Smart Content icon. If this is your first time using the feature, select the Try It Now option. 
  1. A new window will open where you can paste your content.

You’ll have two options to generate content: Write new content and Rewrite my content. 

Write new content

Can be used to create new content using just a few keywords. Use this option to create new marketing content. 

Rewrite my content

Can be used to rewrite your existing content.  Here you can paste in keywords, sentences, or paragraphs.

  1. When ready to see your new content, click the Generate My Content button.
  1. If you are happy with your new content, click the Copy option, or if you’d like to try another content option, click on the Regenerate Content button again. 
  2. Go back to your email and paste in the desired block.

You can now continue editing and styling your landing page. 

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Smart Content Credits

The Smart Content feature is available to free and premium accounts. In addition, Benchmark accounts will automatically receive credits to use the Smart Content feature. However, no credits are required to use the Smart Subject Line suggestions.

You can find your Smart Content credits on the top right of the feature page.

One credit is used each time you click Generate Content.

  • Free users will receive 25 credits. To increase Smart Content credits, you can upgrade to any paid plan.
  • Paid users will receive 100 credits; these credits will reset the day your account renews.
  • These credits will not roll over or accumulate.

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Suggestions and Examples

We suggest adding as much content as possible to take full advantage of the Smart Content feature. Additionally, you can take the content provided and more information.

Here are some suggestions to include:

  • What do you want to highlight?
  • When is this happening?
  • Who should know about this?
  • Where is this happening?
Benchmark Coffee Shop is offering Free Cold Brew Every Wednesday

Smart Content generated: Benchmark Coffee Shop is a local hangout where you can enjoy some delicious cold brew every Wednesday. This offer is perfect for coffee enthusiasts who prefer a cold brew over hot coffee.

Tips for creating the perfect garden in hot areas using pots

Smart Content generated: There are many tips for creating the perfect garden in hot areas using pots. The first tip is to choose the right type of pot. Some pots are better for hot weather than others because they are lighter and hold less water. Another tip is to choose the right variety of pot plants. Some plants are better suited to hot weather than others because they have stronger leaves and can tolerate high temperatures.

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If you have any questions, please contact our support team.