Why is it mandatory that the unsubscribe link be placed in the footer?
In order to comply with the CAN-SPAM Act, recipients must be given at least one unsubscribe link in every email correspondence sent. Benchmark Email ensures this is followed by automatically inserting an unsubscribe link in the footer of all newsletters that are sent through our system.
Drag & Drop Editor August 7, 2018
How do I reduce the number of opt-outs I receive?
The interest your contacts have in receiving your emails will change over time and it is expected that your list may shrink as a result of some contacts losing interest completely. However, there are some things you can do that will help keep your subscribers interested. Keep your contacts engaged with your emails over time: Keep the Content Relevant - Consider breaking your list into smaller segments in order to
Contact Lists August 7, 2018
Why do preview and reading panes cause an email address to appear many times on an open report?
Here are a few reasons why you may be seeing one contact listed many times in your open report: When the preview pane is used to view an email, the email is automatically "opened." Therefore, when a contact uses the preview pane to view your email, it could register as an "open" many times within only a minute or two depending on how many times the user viewed it in
Reports August 7, 2018