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Knowledge Base Home aero-right Getting Started aero-right Prohibited Industries and Prohibited Content

Prohibited Industries and Prohibited Content

Getting Started Updated on August 5, 2022

Every email campaign that gets scheduled for delivery goes through a review process, and based on the results, our system either approves or rejects the email campaign. While most clients won’t ever notice a rejected email, some will, and usually, they are in “risky” sending industries.

Benchmark Email reserves the right to deny campaigns that are determined to be risky or abusive. Risky industries have a much higher bounce rate, unsubscribe rate, and let’s not forget a much higher abuse complaint rate. Allowing email sends from these industries can hurt the Benchmark sending reputation. Therefore we have a list of industries we prohibit.

Please see the list below to learn which industries Benchmark rejects.
Industries or Services we will consider upon an extended review.

Benchmark Email does not rely entirely on the above list and may deny any campaign or service at its discretion. If you feel your campaign or service was marked Not Approved in error, please contact us for clarification or to request a review of the situation.

If you have any questions, please contact our support team.