Every email campaign that gets scheduled for delivery goes through a review process, and based on the results, our system either approves or rejects the email campaign. While most clients won’t ever notice a rejected email, some will, and usually, they are in “risky” sending industries.
Benchmark Email reserves the right to deny campaigns that are determined to be risky or abusive. Risky industries have a much higher bounce rate, unsubscribe rate, and let’s not forget a much higher abuse complaint rate. Allowing email sends from these industries can hurt the Benchmark sending reputation. Therefore we have a list of industries we prohibit.
Please see the list below to learn which industries Benchmark rejects.
Mortgage Services
Loan Services
Illegal goods or services
Escort services
Get-rich-quick or work-at-home schemes
Gambling services, products or gambling education
Pornography or nudity content
Adult novelty items or references in content
Marketing or sending commercial email without proper permission
Credit Card Services
List brokers or list rental services
Industries or Services we will consider upon an extended review.
Pharmaceutical products
Affiliate marketing
Credit repair or get-out-of-debt content
Real estate prospecting or listing
Nutritional supplements, herbal supplements or vitamin supplements
Diet Methods
Dating Services
Multi-Level Marketing
Online trading, day trading tips or stock market-related content
Financial Institutions/Banks
Blockchain or Cryptocurrency- Not allowed in India.
Benchmark Email does not rely entirely on the above list and may deny any campaign or service at its discretion. If you feel your campaign or service was marked Not Approved in error, please contact us for clarification or to request a review of the situation.
If you have additional questions, please feel free to contact our support team via Email, LiveChat or Phone.
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