Linking your webpage to your campaign is an effective way of increasing traffic to your site. You can do this by placing an anchor tag <a> in the campaign, using either the name or ID attribute.
To create a bookmark on the webpage:
Create and name the bookmark within the page. See below:
<p><a name="title">Title</p>
Save and upload the page to the web. If you have a webmaster, you must work on this with him or her.
To add the link in your email layout, give the name of the anchor in the URL. See below: