You can add different types of links to your email and direct your subscribers to your webpage, a survey, or even share a video link! Here you will learn the links Benchmark accepts and how to add these to your email.
Note: Each process will begin on the Design step of your email creation.
You can add the following types of links to your email:
Anchors link to specific areas in your email by using anchor tags. For example, if you want to give readers the chance to skip to other parts of your email. Before adding anchors to your email, you’ll need to create the anchor tags in the specific areas. Here is how you do that.
All active surveys created in your Benchmark account are available in the Drag & Drop Editor.
Important: The video is not embedded in your email. This is because the email clients would flag the email as spam if your email contains scripts and embed tags. Benchmark overcomes this problem by using a screenshot of the video and a link on it. When the recipient clicks on the image to play the video, the recipient is taken to a web version of the email with the video in it. The video will play in the browser within your email layout.
Add social media icons using the Social Follow/Media block or the Social Share button block. The main difference between both is that the Social Follow block will open the social page allowing the visitors to like your page or to be added as a fan. In contrast, the Social Share block opens the social page with the option to share your content.
To add social links, drag the Social Follow/Media block or the Social Share block to your layout.
SOCIAL SHARE BLOCK
The services allowed for this block are:
No link is needed because the social page that will open will be the visitor’s social page. What you can set for this block is the appearance in the Container and Content tab.
To add a service, click on the block, and from the dropdown menu, select the service and click on the plus icon.
By default, you will see a “Share” text. You can replace this text with your own. To edit the default text or button color, click on the service you want in your layout.
When finished, click Save and Close.
SOCIAL FOLLOW & MEDIA BLOCK
The social follow block opens your social page for visitors to give you a like or become fans.
To add this block:
When done, click Save and Close. You can add as many services as you need, and create interesting designs with them, here are a few examples.
Large icons with no background aligned to the left.
Small centered icons with 28 px corner radius and same color icon as the CTA.
Social icons in the upper right corner with 28 px corner radius.
Vertically stacked icons with no background.
Large icon with text.
Your readers will not miss your social networks anymore by using social icons within Benchmark.
To add a Button block to your email campaign or landing page just drag it into the layout.
Then you can set up your button using the Content and Container tab.
In the Container tab, you can add a background color for the button block and adjust the padding, which is extra space around the block.
In the Content tab, you can replace text with your own in the Button text box.
Make sure that the CTA you use screams click here! For help with CTA’s, check out our blog, How to Design Powerful Email-Call-To-Actions that Convert.
Choose the link type you want to use for your CTA; this can be a website URL, email address, phone number, or anchor.
Add your website here, or a link to a landing page or a document.
To attach a document to your button block, click here.
Learn more about the Benchmark landing pages URL here.
Add an email address in the box. When the visitors click on it their email editor will be open.
Visitors can call you with one click. Enter your phone number with no dashes or spaces, and include your country code in the beginning. If you are not sure what is your country code, click here, and search your country.
An anchor is a link to take the visitor to a place inside the email or landing page.
To learn how to create an anchor, click here.
You can put the finishing touches on your CTA by changing the button color, adding borders, setting the alignment, padding, and corner radius.
Additionally, to change the text font, color, and size, use the upper toolbar.
When finished, click Save and Close.