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How to Add Links in Benchmark

Drag & Drop Editor Templates & Editor Updated on October 12, 2020

You can add different types of links to your email and direct your subscribers to your webpage, a survey, or even share a video link! Here you will learn the links Benchmark accepts and how to add these to your email.

Note: Each process will begin on the Design step of your email creation.

You can add the following types of links to your email:

 

To add a Web Address link:

  1. Click on the block where you would like to add your Web Address link. Note: If you would like to use a text, highlight the text inside the block and click the Insert Link icon. Continue following the steps below.
  2. Click the Insert Link icon 
  3. A popup will appear. On the Link Type dropdown select Web Address.
  4. Under Website URL, enter the link URL you would like to redirect your subscribers to.
  5. When done, click Insert.

 

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To insert an Email Address link:

  1. Click on the block where you would like to add the Email Address link. Note: You can highlight a text, or click on the block where you wish to add the email link.
  2. Click on the Insert Link icon
  3. On the popup provided, choose Email Address from the Link Type dropdown.
  4. Enter the Email Address on the space provided.
  5. Then, click Insert.

 

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To insert a Phone Number:

  1. Click the block where you want to add the Phone Number.
  2. Now click the Insert Link icon
  3. An Insert Link popup will appear. Under Link Type, select Phone Number.
  4. Add the phone number in the Phone Number space provided.
  5. Click Insert.

 

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Adding an Anchor link

Anchors link to specific areas in your email by using anchor tags. For example, if you want to give readers the chance to skip to other parts of your email. Before adding anchors to your email, you’ll need to create the anchor tags in the specific areas. Here is how you do that.

  1. In your email, open the text block and click on the space where the anchor tag will be.
  2. Then, click on the anchor icon and name your anchor.
  3. Click on the Save option. Now, you are ready to link to an anchor tag! Here is how you link to an anchor tag.
  4. Choose and click on the block where you would like to add the Anchor link.
  5. Click the Insert Link icon
  6. Choose Anchor on the Link Type dropdown.
  7. Then, select from your available anchors and click Insert.

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Benchmark Survey link

All active surveys created in your Benchmark account are available in the Drag & Drop Editor.

  1. Go to the block where you wish to add the survey and click on it to open. Note: If you are going to use text as the link, highlight the text and click the Insert Link icon to continue.
  2. Now, click the Merge dropdown menu and select Survey. If you don’t see the merge icon, click on the More dropdown option to see it.
  3. Under Link Name, give your survey a name. If you highlighted text it will appear here.
  4. Select a live survey under the Survey Name dropdown.
  5. Click the Insert button.

 

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To add the video:

  1. Go to Blocks.
  2. Drag and Drop the Video block to the section of the email where you would like to display your video. (A green block will appear with the text: Drop Here).
  3. Click on Link to Video.
  4. The Video Gallery page will open. Hover over your video and click Insert. Note: If you do not have the video added to your Video Gallery, you can click on the Insert Video from URL dropdown. Under Video URL paste your video URL, then click Insert. The video will be added to your Video Gallery and automatically to your Email.
  5. Customize your Video block by choosing a background, border color, and or padding. You can also click on Replace if you would like to replace your selected video with another.
  6. Last, click Save & Close when done.

Important: The video is not embedded in your email. This is because the email clients would flag the email as spam if your email contains scripts and embed tags. Benchmark overcomes this problem by using a screenshot of the video and a link on it. When the recipient clicks on the image to play the video, the recipient is taken to a web version of the email with the video in it. The video will play in the browser within your email layout.

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Social Links

Add social media icons using the Social Follow/Media block or the Social Share button block. The main difference between both is that the Social Follow block will open the social page allowing the visitors to like your page or to be added as a fan. In contrast, the Social Share block opens the social page with the option to share your content.

To add social links, drag the Social Follow/Media block or the Social Share block to your layout.

SOCIAL SHARE BLOCK

The services allowed for this block are:

  • Facebook
  • Twitter
  • LinkedIn
  • MySpace
  • Instapaper

No link is needed because the social page that will open will be the visitor’s social page. What you can set for this block is the appearance in the Container and Content tab.

To add a service, click on the block, and from the dropdown menu, select the service and click on the plus icon.

By default, you will see a “Share” text. You can replace this text with your own. To edit the default text or button color, click on the service you want in your layout.

When finished, click Save and Close.

SOCIAL FOLLOW & MEDIA BLOCK

The social follow block opens your social page for visitors to give you a like or become fans.

To add this block:

  1. Drag the block to the email layout.
  2. There will be two tabs to the left: Container and Content. In the Container tab, you can set the background color, horizontal and vertical padding, among other options. In the Content tab, you can add a new service and set the way you want others to see your social icon.
  3. To add a service, go to the Content tab, select the service from the dropdown menu, and click on the plus icon. The new service will be displayed in the block.

  1. To configure the services added, click on the icon you want to set up. In the new window displayed to your left, add your social page URL. You can also edit the icon border, color, and corner radius.

When done, click Save and Close. You can add as many services as you need, and create interesting designs with them, here are a few examples.

Large icons with no background aligned to the left.

Small centered icons with 28 px corner radius and same color icon as the CTA.

Social icons in the upper right corner with 28 px corner radius.

Vertically stacked icons with no background.

Large icon with text.

Your readers will not miss your social networks anymore by using social icons within Benchmark.

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Button block

To add a Button block to your email campaign or landing page just drag it into the layout.

Then you can set up your button using the Content and Container tab.

Container tab

In the Container tab, you can add a background color for the button block and adjust the padding, which is extra space around the block.

Content tab

In the Content tab, you can replace text with your own in the Button text box. 

Make sure that the CTA you use screams click here! For help with CTA’s, check out our blog, How to Design Powerful Email-Call-To-Actions that Convert.

Choose the link type you want to use for your CTA; this can be a website URL, email address, phone number, or anchor.

Website URL

Add your website here, or a link to a landing page or a document.

To attach a document to your button block, click here.

Learn more about the Benchmark landing pages URL here.

Email Address

Add an email address in the box. When the visitors click on it their email editor will be open.

Phone number

Visitors can call you with one click. Enter your phone number with no dashes or spaces, and include your country code in the beginning. If you are not sure what is your country code, click here, and search your country.

Anchor

An anchor is a link to take the visitor to a place inside the email or landing page.

To learn how to create an anchor, click here.

You can put the finishing touches on your CTA by changing the button color, adding borders, setting the alignment, padding, and corner radius.

Additionally, to change the text font, color, and size, use the upper toolbar.

When finished, click Save and Close.

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If you have additional questions, please feel free to contact our support team via Email, LiveChat or by Phone.


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