Benchmark offers a Confirmed Opt-in process to ensure your contacts are interested in receiving your email content, it also avoids robot email signups and improves email deliverability. A Confirmed Opt-in, also referred to as double opt-in or verified opt-in is a two-step process that allows visitors to join your mailing list. The visitor must initially sign up and then respond to a welcome email containing a confirmation link.
Here’s how it works:
First, someone signs up to receive your newsletter via the signup form you created. Then, Benchmark immediately sends a welcome email to this person on your behalf. The email includes a link that the customer must click to confirm that they would like to receive emails from you. Only after they click on the confirmation link will they be added to your email list.
Contacts who don’t finish the opt-in process get filtered to a segment of your list titled Not Opted In Yet. Contacts in this section are not active contacts, and therefore cannot be emailed. On some occasions, contact’s end up here due to a misspelling of their email address or in the best case scenario because they were not legitimate signups. If the contact misspelled their email address, they would not receive the Welcome Email.
Sometimes subscribers forget about the Welcome email if you think this is your scenario you can resend the email to them. To do this see steps below.
Confirmed Opt-in email addresses are considered to be the best type of email subscribers as they have specifically requested your email campaigns and have verified their interest, this means there is less of a chance of them reporting your email as abuse aka SPAM. When subscribers report you the sender as a spammer, this lowers your sending reputation, which ultimately makes it harder down the road to make it to your recipient’s inbox. You can manage the opt-in settings of any signup form in the Opt-in Settings page.
You can locate this page in Step 2 Design of creating a signup form:
In the Opt-in Settings page you can find: