You can add a personalized greeting to your email. You can include the contact’s first name, last name or both in the greeting. You can also provide an alternative text in case the contact details are not available.
To add a greeting:
You can preview and check how the greeting would be displayed.
Note: If you want to use the greeting in your Custom HTML, the tag is: [Greeting:pretext="Dear" field="F" alttext="Hello"] The "pretext" variable is to display the salutation The "field" variable is to display the contact attribute where "F" = First Name "L" = Last Name "FL" = First name + Last Name The "alttext" variable is to display the alternative greeting in case the contact attribute does not have any value.
If you would like to personalize your emails using other attributes, please refer to this FAQ: Can I merge information like the contact‘s name to personalize the email?