Benchmark enforces the CAN-SPAM Act and other privacy laws like the EU GDPR. We have the right to suspend and terminate any account that directly violates the terms mentioned in this article. All Benchmark accounts must comply with the regulations, matter their geographical location.
To learn more about how Benchmark stays compliant with local, federal, and worldwide policies, please click here.
Topics covered in this article:
Before diving into the CAN-SPAM Act, we should know what SPAM is. SPAM is the sending of unsolicited bulk messages, sent primarily through email but not limited to text messages, phone calls, and now even social media. Spam is also known as junk mail, unsolicited bulk email (UBE), and unsolicited commercial email (UCE).
Benchmark Email does not promote or encourage email SPAM practices. Contact lists must be permission-based before you can use them in your account.
The federal CAN-SPAM Act was signed into law in December 2003. It has defined the basic requirements for all marketing & bulk emails.
The items below are requirements of the CAN_SPAM Act:
Benchmark Email systems are designed to comply with all of the mandatory requirements of the Can-Spam Act. Moreover, our terms of service require that all senders comply with the best practice recommendations provided by the CAN-SPAM Act.
For detailed information about the CAN-SPAM Act, please refer to the following link: https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business
The CAN-SPAM Act requires that your subject line accurately reflects the contents of your email. Your subject line must not use tricks to get contacts to open an email. For example, suppose you give away free merchandise with a conditional purchase. In that case, your subject line cannot say “Free XYZ” but would have to include the information about the conditions associated with the giveaway.
Examples of acceptable subject lines:
Go to this article to know the 100 worst spam words and phrases to avoid in your subject line.
To comply with the CAN-SPAM act Benchmark added two requirements to our Anti-Spam Policy.
All emails sent include:
A physical business address must be added to your email before sending. The address in your account’s profile will autofill by default. If there is no address, you’ll need to enter one before sending your email.
The unsubscribe is added by default in all emails. It is located in the footer of your email in the Manage Subscription block; the unsubscribe link can not be deleted or modified. When a contact clicks on the unsubscribe link in the footer of the email, they’ll be asked to confirm their choice, and once confirmed, the contact will immediately be added to your Master Unsubscribe list. Contacts in the master unsubscribe list are excluded from all email communication.
Benchmark Email has many practices to help ensure the best deliverability rates and experiences for senders and receivers alike. Preventing SPAM is something we strongly believe in. We reserve the right to disable any account if we suspect it is being used for SPAM. Measures taken by Benchmark Email to combat SPAM include the following:
If you have any questions, please contact our support team.