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How to Warm Up Your Dedicated IP

IP warming is a practice, you gradually increase over time, the number of emails you send out via your IP address. Email Blasting out of a “cold” IP address damages deliverability and might catch the ISP radar’s attention. When switching to a new IP address, it’s critical to start slowly with a low send volume, in order to establish a good sender reputation with the new IP address. This gradual

Delivery Reports July 15, 2021

Why Are My Email Open Rates So Low?

Open rates are difficult to predict. Because so many things can influence when your contacts check their email, it is difficult to get a sense of what an acceptable open rate for a particular message would be. However, if you seem to be consistently seeing open rates that are lower than what you would expect, here are some of the most common reasons: Time of Delivery - The time that

Delivery Reports May 3, 2022

Benchmark Email Domains and IP Addresses to Whitelist in Your Inbox

If your contacts are not getting your emails, and they’re not showing up as bounces in your email reports, your contact most likely has a filter on their email server or client that is blocking your email. The filters may cause your email to be placed in your contact’s spam or junk folders. If the filters on your contacts’ email servers are blocking messages sent from our system, the best

Delivery Reports May 3, 2022

Was Benchmark “Blocked” or “Blacklisted”?

  Sometimes corporate spam filters and email firewalls don't like seeing a big group of the exact same emails being sent to multiple recipients inside a company. It looks like spam. Or maybe it's used to seeing you sending one or two personal emails to a client in the company, but when it sees an email campaign come from the Benchmark server purporting to be "from:" you, it thinks it

Delivery May 3, 2022

DMARC Signature

The DMARC Signature is a txt record that is added to your DNS settings. DMARC is short for, Domain-based Message Authentication, Reporting & Conformance. The DMARC signature serves as a reporting tool for inbox providers and can benefit domain authentication. ISPs like Yahoo, Gmail, AOL, and others, use DMARC to verify if SPF and DKIM align for the incoming email message. If SPF and DKIM do not align, the DMARC

Delivery June 24, 2022

How Do I Resend My Email to My Unopens?

Before you resend your email to your unopens, beware that although you're allowing another opportunity for your recipient to read your email, that you're also, now, at higher risk of receiving spam complaints for those who didn't wish to receive it a second time. However, there are those incidences when they may have "missed" your email or perhaps didn't receive it at all. If that's the case, then we want

Delivery May 3, 2022

Why and How Do I Register My Abuse Email Address?

Part of any good marketing plan is to have as many points of contact for your client as possible. Some people buy online, others like stores, and still many prefer to call. A way for the red fish, the blue fish, the one fish and two fish, if you will. Making sure that it is as easy as possible for your clients to contact you is key to good customer

Delivery May 3, 2022

What Causes a High Bounce Rate

There are a few things that can have a big impact on your bounce rate. There are some questions you'll want to ask yourself to help determine the cause of a high bounce rate: Was my list formatted correctly before it was uploaded? If your list is not set up properly in your .txt, .csv or .xls file prior to being uploaded into Benchmark Email, then you may see most,

Contacts Delivery January 8, 2021

How to whitelist Benchmark Email domains in your Postini Settings to receive mails properly in your inbox

Postini is an email and Web security and archiving service owned by Google since 2007. It provides cloud computing services for filtering email spam and malware (before it is delivered to a client's mail server), offers optional email archiving and protects client networks from web-borne malware. Postini Services - Postini Services let you set up email policies and filters. Log into your Postini Services console. Please click on the Postini

Delivery May 3, 2022

Is a major ISP blocking your emails?

  If a major ISP (like AOL, or MSN/Hotmail, Yahoo! or AOL) is blocking your emails, this is actually not that unusual. The major ISPs usually block emails temporarily and then remove the servers from the blacklist within a day or two. Please note that Benchmark is on so many feedback loops with major ISPs that we usually already know when this happens, and we re-route emails to other outgoing

Delivery March 1, 2019

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