Getting Started with Benchmark Email

Getting Started Updated on January 16, 2023

We know you are eager to get started and send your first email, but before sending, let’s set up your account.

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How to add your organization’s information

One of the requirements of the CAN-SPAM Act of 2003 is all senders must include a physical address in all email communication. The physical address should be the mailing address for your business; this can include P.O. Boxes.

We recommend adding your organization’s information name and domain to your account settings.

To update your organization’s name, address, and other information in your Benchmark account, see the steps below:

1. First, log in to your Benchmark account.
2. From your dashboard, click on your account name.
3. Select Account Settings. In the Organization Information section, make sure the organization name and website domain is also updated.
   • The organization name is used in the permission reminder of all your emails; without an organization name, your emails could be filtered as SPAM. 
   • The company domain name is used for all of your email link tracking. If there is no domain added, we add a default domain. To learn more about link tracking, please click here.
4. Add in your address where prompted, and save your changes. Before you can send an email from Benchmark Email, you will need to add a physical address.

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How to update your time zone

By default, all accounts are set to the “Greenwich Mean (+0000) Time Zone,” and your campaigns will be scheduled using this timezone. If this isn’t a timezone you want to use, no need to panic, there is an easy way to update this.

To change your time zone settings, follow the steps below:

1. First, log in to your Benchmark account.
2. From your dashboard, click on your account name.
3. Select Account Settings.

4. Scroll down to the Email Message Settings section.
5. Click on the Time Zone dropdown, and select the time zone you want to use.

6. Last, click on Save Changes.

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How to add different senders

By default, Benchmark will use the email address used to create your account to send all your emails. However, you are not limited to one email address. You can add multiple emails, these can be used as From or Reply emails. To do this, you’ll need to first add and verify the email address.

Here’s how you add and verify email addresses:

1. Click on your account name and select Account Settings.
2. Select Email Verification from the menu bar on the left-hand side.The page will look like this:

3. On this page, you’ll see the email addresses you’ve already verified and the pending verification emails.
4. Click on the Add Email option.
5. On the Verify Your Email Addresses pop-up, enter the email addresses you want to verify. If you’re adding multiple email addresses, make sure to hit enter after each email address that you add.
6. When done, click on the Send Verification Email option.

8. Now, go to the inbox of the email address you want to verify, locate the Confirmation Email, and click on the confirmation link.

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Set up email domain authentication

By setting up email domain authentication, you confirming any emails being delivered with your domain are legitimate. Authenticating your email domain helps prevent phishing and spoofing and helps your emails avoid the Spam folder. If you are a new sender and have not yet established a sending reputation, ISPs could filter your email as Spam to protect their recipients.

As a new user, we understand you are eager to send and test your emails’ appearance and deliverability. The Test Email feature can help see how your email will appear in the inbox. Please note that test emails may land in the spam or junk folder. Our Test servers are used only for testing purposes and should not be used to measure your email’s deliverability. If you’d like to test the performance of your email, first set up domain authentication and then send an email to a portion of your list.

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Contact List Verification

The number one thing all email marketers should know is that a clean and up-to-date list is crucial to achieving good sending results. Before you begin sending emails from our service, or any for that matter, you should first verify your contact list. Verifying your contact list will help you weed out all of the invalid emails that could hurt your sending reputation.

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If you have any questions, please contact our support team.