Benchmark offers 3 email editors the Drag & Drop, Plain Text and the Code editor. If you have an email in HTML code you can easily add it in the Code editor.
To learn where to add your HTML code see steps below.
In the next page, complete your Email Checklist by clicking on each section and saving. Below we explain each section.
You can watch the following short video if you want a quick guide on how to create your email campaign in the Code Editor.
From the dropdown, select the list you would like to send to. You can also exclude a list to prevent contacts from receiving your email, even if they are on a selected send list.
This name will be displayed to the contact as the sender. We recommend using your company or business domain instead of a personal email address.
Create a subject line you want your readers to see. Click Here to learn how to write a compelling subject line. You can click on the Emoji Support link where we briefly explain the use of emojis on a subject line. Click the light bulb icon for suggestions!
AB Test Subject Line: To Enable this toggle the slider from gray to blue. Set the testing period and the sample group size.
Open this section by clicking on it, once the HTML Editor is open, you can go ahead and paste your HTML code. When done, click the Save & Next option.
In the code editor you can design your email from scratch or paste in your own HTML code.
Replace the EMAIL CONTENT text with your code, if your HTML code already has body and HTML tags you can remove the tags in the editor.
Code Editor ToolBar
You can change your physical address and select which subscription links you’d like to use in the Footer section. Also, in the content section, you can add or remove the Permission Reminder (adding this makes your email GDPR compliant) and the link to your email’s web page version.
The Preview option lets you see what your email will look like before sending it, and the Test drop-down menu provides options like Send a test email, Spam check, Print version, Send an email to a specific contact, and the Inbox checker.
IMPORTANT: To find a tag or some information you want to replace in your code, use your browser search option by clicking cmd+F for Mac or Ctrl+F for Windows users.
You’ll now be taken back to the Email Checklist. Review that each section is completed.
Aside from the previous sections mentioned, Benchmark offers some tools to help you track and share your email.
To enable tracking or content options, click on edit or directly in the Link Tracking & Sharing box, this will open the section and allow you to enable the following.
Benchmark Archive: Add your email to your archive. The Email Archive can store all emails selected, and a URL is provided to be so others can view your previous emails.
Preview Text: This text appears in the inbox after your subject line. In the next page, complete your Email Checklist by clicking on each section and saving. Below we explain each section.
When you are ready to send or schedule your email, click on the Schedule or Send Immediately option on the top right. The Send Immediately and the Schedule option are only clickable once all sections are checked off.
Tip: You can send test emails to yourself to confirm how your email would be displayed in your contact’s inbox. If you are interested in knowing how your email is displayed in multiple inboxes, check out our Inbox Checker feature.
When completing the Email Checklist, each section has to be saved before moving on to another section.