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What is Abuse?

One way to define abuse is as a "Spam Complaint." There are different levels of complaints, each of which can affect your emailing reputation. Standard Abuse Complaints are registered when a recipient marks your email as spam inside of their inbox. A report is sent to us whenever this happens, and we automatically unsubscribe the recipient and add them to your Master Unsubscribe List in your account to prevent any

Reports September 16, 2020

Why are my email open rates so low?

Open rates are difficult to predict. Because so many things can influence when your contacts check their email, it is difficult to get a sense of what an acceptable open rate for a particular message would be. However, if you seem to be consistently seeing open rates that are lower than what you would expect, here are some of the most common reasons: Time of Delivery - The time that

Delivery Reports March 4, 2019

What are General Clicks and Opens?

General Clicks and Opens General Clicks and Opens is an option in Engagement Emailing to target contacts who are actively opening your emails, or clicking on links in your email. You would simply select the campaigns you would want to analyze, then create lists based on opens or clicks. You can only analyze 10 campaigns at a time so please choose wisely.

Contact Lists September 5, 2019

Does Benchmark Email track opens on smartphones?

Yes! A small, invisible graphic is embedded in the bottom of your HTML email. This tracker, sometimes called an "open tracker" or "web beacon," is unique to each campaign that you send out. Anytime someone opens your email, the open-tracker image is downloaded from our server. We monitor when the image has been downloaded and this is how your "opens" are tracked. Regardless if the email is opened in an

Reports March 26, 2019

Why do preview and reading panes cause an email address to appear many times on an open report?

Here are a few reasons why you may be seeing one contact listed many times in your open report: When the preview pane is used to view an email, the email is automatically "opened." Therefore, when a contact uses the preview pane to view your email, it could register as an "open" many times within only a minute or two depending on how many times the user viewed it in

Reports August 7, 2018

How do email reading or preview panes affect my email open reports?

The preview pane is what allows a user to scroll through and read an email while also being able to view their list of emails in the inbox. When a subscriber uses the reading or preview pane to view an email instead of completely opening it, it may cause the email address to appear several times as an "open" in your report. Please keep this in mind if you see

Reports August 7, 2018

When should I save my contacts who opened the email as a list?

Many people open their email within a few days of receiving it. However, you should wait at least a week or two before saving the list of opens as a list to ensure the best possible results.

Reports August 7, 2018

What can I do with my From Name to improve my open rate?

  Your From Name is just as important as your Subject Line when it comes to whether recepients will open your email or not. There are a few things you can do with your From Name to help improve your open rate. Get Recognized Your subscriber should be able to identify you as the sender of the email. Therefore, your From Name needs to contain information that connects with your

Delivery Reports March 28, 2019

How do I mail specifically to contacts who opened my last email?

You can send an email to the recipients who opened your last email by saving these contacts to their own, separate list. Here's how you do that: Click on the Emails tab. Click on the Email Reports link from the Reports menu. Click on the name of the email you want to use to create the list of email openers. Click on the OPENS button. Click on SAVE TO LIST

Create Email Marketing August 6, 2018