What is Abuse?
One way to define abuse is as a "Spam Complaint." There are different levels of complaints, each of which can affect your emailing reputation. Standard Abuse Complaints are registered when a recipient marks your email as spam inside of their inbox. A report is sent to us whenever this happens, and we automatically unsubscribe the recipient and add them to your Master Unsubscribe List in your account to prevent any
Reports October 14, 2021
What are General Clicks and Opens?
General Clicks and Opens General Clicks and Opens is an option in Engagement Emailing to target contacts who are actively opening your emails, or clicking on links in your email. You would simply select the campaigns you would want to analyze, then create lists based on opens or clicks. You can only analyze 10 campaigns at a time so please choose wisely.
Contacts September 5, 2019
Does Benchmark Email track opens on smartphones?
Yes! A small, invisible graphic is embedded in the bottom of your HTML email. This tracker, sometimes called an "open tracker" or "web beacon," is unique to each campaign that you send out. Anytime someone opens your email, the open-tracker image is downloaded from our server. We monitor when the image has been downloaded and this is how your "opens" are tracked. Regardless if the email is opened in an
Reports March 26, 2019
Why do preview and reading panes cause an email address to appear many times on an open report?
Here are a few reasons why you may be seeing one contact listed many times in your open report: When the preview pane is used to view an email, the email is automatically "opened." Therefore, when a contact uses the preview pane to view your email, it could register as an "open" many times within only a minute or two depending on how many times the user viewed it in
Reports August 7, 2018
How do email reading or preview panes affect my email open reports?
The preview pane is what allows a user to scroll through and read an email while also being able to view their list of emails in the inbox. When a subscriber uses the reading or preview pane to view an email instead of completely opening it, it may cause the email address to appear several times as an "open" in your report. Please keep this in mind if you see
Reports August 7, 2018