What is Abuse?
One way to define abuse is as a "Spam Complaint." There are different levels of complaints, each of which can affect your emailing reputation. Standard Abuse Complaints are registered when a recipient marks your email as spam inside of their inbox. A report is sent to us whenever this happens, and we automatically unsubscribe the recipient and add them to your Master Unsubscribe List in your account to prevent any
Reports October 14, 2021
What Is a Feedback Loop?
When ISPs (aol, hotmail, yahoo, etc.) provide email service providers (like Benchmark) tracking information regarding specific user spam complaints, this is known as a feedback loop. Since Benchmark is technically the sender, we receive the complaint and note it as such in your account. We automatically remove the complaining subscriber from your email list to avoid further complications. Feedback loops are necessary communications between email senders and various ISPs.
Delivery March 1, 2019