Polls are used to collect user, site visitor, and client opinions about a specific topic. Our poll feature inserts one single question with multiple choice answers on your email or website. Answering a poll is fast and accurate; you and the respondent will see the answer ratio immediately after submitting their response.
In this article, you’ll learn how to create and customize Benchmark Polls and use the results to improve your business.
Topics covered in this article:
To learn how to create a poll, follow the steps below.
Add a question
Remember, a poll allows you to add a single question. If you need to add more questions, use a survey instead.
Add the answers
By default, the answers are Yes, and No. You can keep those answers or create new ones. If you need to add more answers, click on the Add link option.
Limit of five possible answers
To delete an answer, click on the trash bin icon next to the answer you want to delete.
Edit the button Text
By default, the button text is Vote. You can change this to match your poll.
In the Design step you can customize:
On the next screen, you’ll see that your poll is now live. You can share the URL or copy the HTML. The URL can be used on social media sites, emails, and anywhere a link can be added. Whereas the HTML code is intended to be used on a website.
How to preview your poll
To see how your poll will look, click on the View Your Poll option.
NOTE: You can edit your poll at any time, whether it is active or not.
Instead of creating new polls, you can reuse a previously created poll.
Follow the steps below to reuse a poll.
You will be redirected to the Poll Details, where you can edit the new poll. Notice this poll keeps the details and design from the previous poll. The original poll will remain unchanged.
You can also find the Reuse Poll option in the Poll Reports dashboard.
Go to Reports in the main dashboard and click Poll Report. Next, locate the poll you want to reuse, click the More options icon and select Reuse Poll.
You can share your polls created in Benchmark using the link or HTML code provided.
Before sharing, get the URL or CODE from the following places:
Note: For inactive polls, you’ll see the URL and code in the Poll Details section.
Sharing the link
You can share your poll URL on social media accounts, copy the poll URL and paste it on Twitter or Facebook as a post. Make sure to add some text to invite your audience to respond to the poll.
You can even share the link with your audience through other media, landing pages or websites, and encourage them to answer your poll.
Tips to share your poll as a link in your email campaign, landing page, or website:
Embedding your poll on your website
The main advantage of embedding the code is users can click directly to the poll. To embed your poll in your website, use the HTML code and place it on your site or send it to your developer to add it.
The poll should automatically fit the area. However, you change the width.
To resize a poll follow the steps below:
Any changes made to the poll in Benchmark will automatically reflect on your website without having to update the HTML in your site again. We recommend you add the poll on the sidebars of a website instead of the body.
If you are no longer using a poll, you can delete or deactivate it.
Deactivating a poll will prevent new users from voting. When a user clicks on the poll link, they will only see the results but not the vote button, and no new answers will be added to the report.
With an inactive poll, you will be able to:
Deleting a poll will remove the poll entirely from the polls list and also its reports. This process can not be reversed. If deleted you will not be able to recover answers from this poll.
To deactivate or delete a poll, follow the steps below:
NOTE: Only deactivated polls can be deleted.
To view a poll report, follow the steps below:
From the polls dashboard
From the main dashboard
In the report, you’ll see the total number of responses and the number of responses per answer with its ratio.
Follow the next steps to create a new list based on the contacts who answered a poll.
First, you need to create and send an email campaign with a link to the poll. Then, wait a few days to give time to the readers to answer your poll.
Example of an email sent with a link to a poll.
Now you can import the file as a new list of contacts.