Difference between Automation Pro and Automation Lite
Benchmark proudly provides two automation features which help you to create engagement with your subscribers. Both of the features are based on email automation. However, there are some differences in the functionality. Automation Pro has advanced automated features where our Automation Lite has the basics to get you started. Automation Pro Automation Pro allows to add or remove subscribers from lists or automatically send an email based on triggers, which
Can I edit my automation in Automation Pro?
In Automation Pro, you may be able to edit your automation if it has not yet been activated and is in draft status. Once a automation has been activated or terminated, the automation cannot be edited. However, auts can be terminated and copied to make edits. Just remember, subscribers who have gone through the automation will have already received emails or actions taken by the previous automation.
What is Automations?
Automations is a Benchmark Email tool that automatizes a certain aspect of your email campaign. This feature encompasses our autoresponder, or Contact List Automation, and will send emails based on: A contact has been added to a list A birthday or anniversary date A reminder date Additionally, automations is the ability to send emails when a person clicks on a link or opens an email. This is called Engagement Automation.