How to Add Links in Benchmark
You can add different types of links to your email and direct your subscribers to your webpage, a survey, or even share a video link! Here you will learn the links Benchmark accepts and how to add these to your email. Note: Each process will begin in the Design step of your email creation. You can add the following types of links to your email: Web Address (URL) Email Address
Drag & Drop Editor Templates & Editor February 10, 2021
How to Sync Your HTML Email to Your Text Version Email
Every email client such as Yahoo, AOL, GMAIL, etc. have settings that determine whether or not the contact views emails in HTML format or in a plain text format. Some of your contacts will have their email clients set to only display emails in plain text. For this reason, every email sent from our system contains a text version. As a default, your HTML version is displayed for those contacts
General questions January 25, 2021
How to Avoid the Top Twenty Spam Words
Many of the words and phrases that ISP mail filters identify as spam are clearly obvious. Incorporating terms such as $$$, Incredible Deal, Earn Extra Cash, Multi-level Marketing, and of course, Viagra and Cialis into your email text or subject line are surefire, express one-way tickets to the blacklist. There are, however, twenty words or phrases that most email marketers wouldn’t ordinarily consider as dangerous, but using them can demolish
Delivery November 5, 2020
Prohibited Industries and Prohibited Content
Every email campaign that gets scheduled for delivery goes through a review process, and based on the results, our system either approves or rejects the email campaign. While most clients won't ever notice a rejected email, some will, and usually, they are in “risky” sending industries. Benchmark Email reserves the right to deny campaigns that are determined to be risky or abusive. Risky industries have a much higher bounce rate,
Create General questions December 21, 2020
How to Change Your Time Zone
By default, Benchmark sets all accounts to the "Greenwich Mean (+0000) Time Zone," and your campaigns will be scheduled using this timezone. If this isn't a time zone you want to use, don't panic; there is an easy way to change it. There are two places where you can change your time zone, your account settings, and an emails checklist. Topics covered in this article: How to change the time
General questions Getting Started December 22, 2020
How to Create an Email Using the Code Editor
Benchmark offers 3 email editors the Drag & Drop, Plain Text and the Code editor. If you have an email in HTML code you can easily add it in the Code editor. To learn where to add your HTML code see steps below. The following steps assume that you have already created your HTML email template, make sure all images used are referenced as a URL. Log in to
Create Email Marketing Templates & Editor November 4, 2020
Where Can I Change the From Email Address?
When you first sign up to a Benchmark account, we use your primary email address as your From and Reply email. However, if this is not the email you would like to use to send from, you can easily add another. You can add a new email address directly from the Email Checklist page, or you can go to the Email Verification page to add multiple email addresses. For best
Email Marketing General questions October 9, 2020
What Is Preview Text and How Can It Benefit My Email?
Preview text is the short summary text that immediately follows the subject line when viewing an email in an inbox. This text is not displayed in your email's layout. This advanced feature allows you to maximize inbox space and can help increase the open rate of your email. It helps give more control over what content an email client shows after your subject line. Keep your most important information in
Templates & Editor December 23, 2020
How Do I Paste As Plain Text?
Pasting as plain text is a good idea when you want to use text from other sources in your campaign created from Benchmark Email. This will strip away any coding associated with it and prevent issues with your template layout. To paste as plain text: Click on the Edit icon for the section you wish to paste the text. Place the cursor where you want the text. Click on the
Templates & Editor November 3, 2020
What if I Want to Use a Font in My Email That Is Not Available in the Text Formatting Dropdown Menu?
It is possible to insert additional fonts into your email. This will require advanced HTML knowledge and is not recommended unless you feel confident in your ability to alter the coding. To add a font not listed in the menu: Click on the Edit icon for the section you wish to add the font to. On the left panel, click on or in the toolbar of the block, click on
Templates & Editor November 3, 2020