What is a Dedicated IP?
A dedicated IP is a unique address that identifies the location of the IP on the web or a local network. Benchmark provides dedicated IP’s ($28.95 month) and we assign them exclusively to a single sender or company for email sending. The owner of the IP address has full control of its sending and can manage the reputation of their IP address, preventing the sender from being affected by the
Delivery October 4, 2018
How to add an Opt-Out or Opt-In link into your Email Campaign?
Giving your recipients a way to Opt-in or Opt-out can build trust and engagement. Giving them this option is not only essential it is a beneficiary to your business. When contacts are not interested in receiving your emails why keep sending emails to them? Not only will they lower your open rate, but they will also lower your sending score since ISP’s keep track of this data. Let them go
What is Throttling?
Controlling the amount of email campaigns sent to your recipients ISP’s during a timed period is called Email Throttling. The practice of email throttling might not be the most favorable when you want to get your messages out, but ignoring this can mean a poor sending reputation and could lead to low open rates. Slow and steady sending, to begin with, will enhance your reputation and acceptance rate by the
Delivery May 30, 2018
Why do I have to Split my list? And what does it mean to warm up my IPs or throttle my emails?
When you first upgrade your account to a High Volume Sending Plan, there will be new dedicated IP(s) assigned to your account. Dedicated IP’s are designated to you to ensure that your email deliverability is independent of any other Benchmark account. To learn more about Dedicated and Shared IP’s Click Here. Anytime you start sending from a new IP address, precautions should be made such as warming up the IP.
Delivery April 26, 2018
What is Email Authentication?
Today ISP's are seriously working to rid their networks of spam. Email authentication can help these ISP's to validate that the email is originating from a legitimate source and the recipient can validate the mail source. So if an email message appears to come from one domain, while actually it is delivered from another, the recipient can verify if the mail source is valid based on additional header information
Delivery February 16, 2018
Where can I see the reasons people unsubscribed?
For those users that unsubscribe from your mailing list, you can view a report in your account. To see the Unsubscribes report: Log in to your Benchmark account. Select Reports from the Dashboard menu. By default, the system will prompt you to Email Reports. Choose the Email campaign you want to view. Click on Activity Details on the menu bar on the left-side of the page. On the Opens
Delivery January 29, 2018
What are SPF records?
A Sender Policy Framework also known as SPF Records is a form of email validation method for your domain that allows your recipients’ mail servers to verify that the emails from your domain from an ESP, mail exchange server or an IP are in fact sent by you, and are not being forged/spoofed by someone else. To get into a little more detail, when you purchase a domain for
Delivery December 5, 2017
How does one add a TXT Record for their Domain (having DNS servers hosted) with GoDaddy?
Steps to Add a TXT Record for your Domain [having DNS servers hosted] with GoDaddy: Log in to your Account and click MyAccount. Under Products section, in the Domains category, click Launch. From the Tools menu, select DNS Manager. The DNS Dashboard will be displayed. For the domain name you want to add a TXT record for, click Edit Zone. The Zone File Editor will be displayed. Click Add New
Delivery July 20, 2012
Can I capture the reason my recipient unsubscribed?
Yes, you can capture the recipient's unsubscribed reason. When a recipient clicks on the unsubscribe link in the Email footer it takes them to the "Unsubscribe confirmation page." After clicking the "Unsubscribe" button on that page, they will be redirected to a page that prompts the recipient to enter the reason why they are unsubscribing. If the recipient selects any of the reasons from this survey, that reason will be
Delivery July 7, 2012
How do I export bounced email addresses?
You can export bounced email addresses for your own personal records from the Report section of your account. To export, please follow the steps below: Log in to your Benchmark account. Select Reports from the Dashboard menu. By default, the system will prompt you to the Email Reports page. Click on the name of the email you want to use. Select Activity Details from the menu located on the left