Why you should avoid using public domains for email marketing
Many things can improve your email marketing, but the number one thing you should never do is use a public domain as your sending email address. Using a public domain may cause distrust in your recipients, send you to the Spam folder, and in some cases even have your emails quarantined completely! In this article, we’ll list the different reasons why using a public domain to send marketing emails is
How To Avoid The Top Twenty Spam Words
Many of the words and phrases that ISP mail filters identify as spam are clearly obvious. Incorporating terms such as $$$, Incredible Deal, Earn Extra Cash, Multi-level Marketing, and of course, Viagra and Cialis into your email text or subject line are surefire, express one-way tickets to the blacklist. There are, however, twenty words or phrases that most email marketers wouldn’t ordinarily consider as dangerous, but using them can demolish
Delivery June 23, 2019
The 100 Worst Spam Words and Phrases to avoid in your subject line
Stop me if you’ve heard this one before... Monday, Tuesday, any day really, you log in to your email inbox and you have 42 new messages. “You have won the Ukrainian Lottery!” “Make Millions NOW!!” “Please help [insert someone from I have no idea where who would like to give you money from their trust fund so you can hang on to it for some reason].” And that most classic
Delivery June 21, 2019
Domain Whitelabeling with Benchmark Email
In our course to provide the best email marketing services to our clients, we keep our delivery team busy with adding new features and improving the existing ones. This time again, our team has created Domain Whitelabeling for those who want to improve their email delivery using Benchmark Email or those want domain whitelabeling. ISPs review email authentication records in the headers of received email campaigns to reduce spam emails
Delivery September 20, 2019
Managing Email Bounces
There are many reasons for emails to bounce, common reasons for bounced emails could be a recipient’s server is temporarily unavailable, the email content is rejected, too many emails being sent to the inbox or invalid emails. Email bounces are then classified into soft bounces, hard and confirmed bounces. Learning how to clean your list can not only save you money (decreasing your list plan) but, can also help
HTML Display errors in different Email Clients
ISP’s like AOL, Yahoo, Gmail, and many others can cause emails to have a different appearance in their inbox. Not to mention that different browsers can also affect the look of an email. Benchmark is determined to help our clients have the best looking emails. By using our Drag n Drop editor you can ensure your emails will be mobile friendly, and if this isn’t enough we also provide an
Delivery June 6, 2019
What is a Dedicated IP?
A dedicated IP is a unique address that identifies the location of the IP on the web or a local network. Benchmark provides dedicated IP’s ($28.95 month) and we assign them exclusively to a single sender or company for email sending. The owner of the IP address has full control of its sending and can manage the reputation of their IP address, preventing the sender from being affected by the
Delivery May 24, 2019
What is Throttling?
Controlling the amount of email campaigns sent to your recipients ISP’s during a timed period is called Email Throttling. The practice of email throttling might not be the most favorable when you want to get your messages out, but ignoring this can mean a poor sending reputation and could lead to low open rates. Slow and steady sending, to begin with, will enhance your reputation and acceptance rate by the
Delivery December 11, 2018
Why do I have to Split my list? And what does it mean to warm up my IPs or throttle my emails?
When you first upgrade your account to a High Volume Sending Plan, there will be new dedicated IP(s) assigned to your account. Dedicated IP’s are designated to you to ensure that your email deliverability is independent of any other Benchmark account. To learn more about Dedicated and Shared IP’s Click Here. Anytime you start sending from a new IP address, precautions should be made such as warming up the IP.
Delivery August 7, 2019
What is Email Authentication?
Today ISP's are seriously working to rid their networks of spam. Email authentication can help these ISP's to validate that the email is originating from a legitimate source and the recipient can validate the mail source. So if an email message appears to come from one domain, while actually it is delivered from another, the recipient can verify if the mail source is valid based on additional header information
Delivery September 20, 2018