Why is my email campaign Under Review?
When an email campaign is scheduled to be delivered, the email is scanned and then monitored by our Benchmark support team. Emails are checked for signs of abuse or language that could be marked as spam by inbox filters. This is done to protect both Benchmark Email's reputation and the reputation of the sender, as well as ensure a higher deliverability rate. Factors that require further investigation take longer to
Managing Email Bounces
So you sent your first email, and some subscribers reported not receiving your it, those recipients could be the result of email bounces. There are many reasons for emails to bounce, common reasons for bounced emails could be a recipient’s server is temporarily unavailable, email content rejected, too many emails being sent to the inbox or invalid emails. Email bounces are then classified into soft bounces, hard and confirmed
HTML Display errors in different Email Clients
ISP’s like AOL, Yahoo, Gmail, and many others can cause emails to have a different appearance in their inbox. Not to mention that different browsers can also affect the look of an email. Benchmark is determined to help our clients have the best looking emails. By using our Drag n Drop editor you can ensure your emails will be mobile friendly, and if this isn’t enough we also provide an
Delivery October 17, 2018
What is a Dedicated IP?
A dedicated IP is a unique address that identifies the location of the IP on the web or a local network. Benchmark provides dedicated IP’s ($28.95 month) and we assign them exclusively to a single sender or company for email sending. The owner of the IP address has full control of its sending and can manage the reputation of their IP address, preventing the sender from being affected by the
Delivery January 23, 2019
How to add an Opt-Out or Opt-In link into your Email Campaign?
Giving your recipients a way to Opt-in or Opt-out can build trust and engagement. Giving them this option is not only essential it is a beneficiary to your business. When contacts are not interested in receiving your emails why keep sending emails to them? Not only will they lower your open rate, but they will also lower your sending score since ISP’s keep track of this data. Let them go
What is Throttling?
Controlling the amount of email campaigns sent to your recipients ISP’s during a timed period is called Email Throttling. The practice of email throttling might not be the most favorable when you want to get your messages out, but ignoring this can mean a poor sending reputation and could lead to low open rates. Slow and steady sending, to begin with, will enhance your reputation and acceptance rate by the
Delivery December 11, 2018
Why do I have to Split my list? And what does it mean to warm up my IPs or throttle my emails?
When you first upgrade your account to a High Volume Sending Plan, there will be new dedicated IP(s) assigned to your account. Dedicated IP’s are designated to you to ensure that your email deliverability is independent of any other Benchmark account. To learn more about Dedicated and Shared IP’s Click Here. Anytime you start sending from a new IP address, precautions should be made such as warming up the IP.
Delivery August 7, 2018
What is Email Authentication?
Today ISP's are seriously working to rid their networks of spam. Email authentication can help these ISP's to validate that the email is originating from a legitimate source and the recipient can validate the mail source. So if an email message appears to come from one domain, while actually it is delivered from another, the recipient can verify if the mail source is valid based on additional header information
Delivery September 20, 2018
Where can I see the reasons people unsubscribed?
For those users that unsubscribe from your mailing list, you can view a report in your account. To see the Unsubscribes report: Log in to your Benchmark account. Select Reports from the Dashboard menu. By default, the system will prompt you to Email Reports. Choose the Email campaign you want to view. Click on Activity Details on the menu bar on the left-side of the page. On the Opens
Delivery January 23, 2019
What are SPF records?
A Sender Policy Framework also known as SPF Records is a form of email validation method for your domain that allows your recipients’ mail servers to verify that the emails from your domain from an ESP, mail exchange server or an IP are in fact sent by you, and are not being forged/spoofed by someone else. To get into a little more detail, when you purchase a domain for
Delivery October 3, 2018