Where can I see the reasons people unsubscribed?
For those users that unsubscribe from your mailing list, you can view a report in your account. To see the Unsubscribes report: Log in to your Benchmark account. Select Reports from the Dashboard menu. By default, the system will prompt you to Email Reports. Choose the Email campaign you want to view. Click on Activity Details on the menu bar on the left-side of the page. On the Opens
Delivery January 23, 2019
What are the benefits of email authentication?
Nowadays most businesses rely on email marketing to send their clients notifications, promotions, and updates. When using email marketing, you will need to implement different forms of email authentication to achieve better delivery rates. Email authentication helps by verifying that the emails are actually from you or your business. All major ISP’s like Hotmail, Gmail, AOL and Yahoo use email authentication to filter out suspected spam emails. Email authentication can
How to Reduce Spam Complaints?
The following tips will help you reduce spam complaints: Confirmed opt-in: The best way to ensure that your subscribers want to receive emails from you is by using a confirmed opt-in process. It requires your subscribers confirm their subscription, usually by clicking a link in an email, before they can be added to your email list. Your list only: It is not acceptable to purchase email lists or use
What are SPF records?
A Sender Policy Framework also known as SPF Records is a form of email validation method for your domain that allows your recipients’ mail servers to verify that the emails from your domain from an ESP, mail exchange server or an IP are in fact sent by you, and are not being forged/spoofed by someone else. To get into a little more detail, when you purchase a domain for
Delivery October 3, 2018
What is DKIM?
By now you should be familiar with SPF Records and why they are essential to your sender's reputation. However, the SPF Record is part one for basic authentication. Part 2 requires you to add a new CNAME giving you dual authentication which helps improve your delivery success. Most ISP’s will utilize SPF, and DKIM to validate incoming emails. If the email records are not verified, it will most likely end
Delivery May 29, 2019
How to Warm Up your Dedicated IP
IP warming is a practice, you gradually increase over time, the number of emails you send out via your IP address. Email Blasting out of a “cold” IP address damages deliverability and might catch the ISP radar’s attention. When switching to a new IP address, it’s critical to start slowly with a low send volume, in order to establish a good sender reputation with the new IP address. This gradual
Was Benchmark “Blocked” or “Blacklisted”?
Sometimes corporate spam filters and email firewalls don't like seeing a big group of the exact same emails being sent to multiple recipients inside a company. It looks like spam. Or maybe it's used to seeing you sending one or two personal emails to a client in the company, but when it sees an email campaign come from the Benchmark server purporting to be "from:" you, it thinks it
Delivery March 1, 2019
Is the email in the client‘s “Junk” folder?
If you know the recipient, ask if your message got sent to their junk folder by accident. If it was, tell them to add your email address to their "trusted senders" list, or their address book. That usually helps prevent you from being tagged as a spammer in future campaigns.
Delivery March 8, 2019
Why are my email open rates so low?
Open rates are difficult to predict. Because so many things can influence when your contacts check their email, it is difficult to get a sense of what an acceptable open rate for a particular message would be. However, if you seem to be consistently seeing open rates that are lower than what you would expect, here are some of the most common reasons: Time of Delivery - The time that
How can I cut back on spam complaints?
The following tips will help keep your complaints to a minimum : Make sure that you have explicit permission to send email to your contacts. Make sure your sign-up form comes with an explicit permission statement. This statement should indicate the type of content in your emails as well as your sending frequency (for example, weekly, bi-weekly, monthly). Make complete use of your welcome email so users know that