Email Link Tracking
By default, hyperlinks/URLs added to an email will have link tracking. Link tracking allows us to report your contact’s email engagement. Topics covered in this article: How link tracking works Adding your company domain Additional information How link tracking works The link tracking feature allows you to see when one of your contacts has clicked on a link in your email and how many times each
Delivery August 2, 2021
How to Avoid the Top Twenty Spam Words
Many of the words and phrases that ISP mail filters identify as spam are clearly obvious. Incorporating terms such as $$$, Incredible Deal, Earn Extra Cash, Multi-level Marketing, and of course, Viagra and Cialis into your email text or subject line are surefire, express one-way tickets to the blacklist. There are, however, twenty words or phrases that most email marketers wouldn’t ordinarily consider as dangerous, but using them can demolish
Delivery November 5, 2020
The 100 Worst Spam Words and Phrases to Avoid in Your Subject Line
Stop me if you’ve heard this one before... Monday, Tuesday, any day really, you log in to your email inbox and you have 42 new messages. “You have won the Ukrainian Lottery!” “Make Millions NOW!!” “Please help [insert someone from I have no idea where who would like to give you money from their trust fund so you can hang on to it for some reason].” And that most classic
Delivery March 11, 2021
How to compare email reports?
Comparing email reports should come as second nature when sending email campaigns. That is why Benchmark provides a detailed reporting system to better monitor the engagement trends on your campaigns. Email reports can be found in the Reports section of your account. Follow the steps below to learn how to compare reports. From the left menu, click on Reports. Select Email Reports. Select the campaign reports you want to compare.
Reports May 9, 2019
HTML Display Errors in Different Email Clients
ISP’s like AOL, Yahoo, Gmail, and many others can cause emails to have a different appearance in their inbox. Not to mention that different browsers can also affect the look of an email. Benchmark is determined to help our clients have the best looking emails. By using our Drag n Drop editor you can ensure your emails will be mobile friendly, and if this isn’t enough we also provide an
Delivery May 21, 2021
What is Throttling?
Controlling the amount of email campaigns sent to your recipient's ISPs during a timed period is called Email Throttling. The practice of email throttling might not be the most favorable when you want to get your messages out, but ignoring this can mean a poor sending reputation and could lead to low open rates. Slow and steady sending, to begin with, will enhance your reputation and acceptance rate by the
Delivery October 14, 2021
How can I cut back on spam complaints?
The following tips will help keep your complaints to a minimum : Make sure that you have explicit permission to send email to your contacts. Make sure your sign-up form comes with an explicit permission statement. This statement should indicate the type of content in your emails as well as your sending frequency (for example, weekly, bi-weekly, monthly). Make complete use of your welcome email so users know that
Delivery General questions March 8, 2019
My emails are being delivered as broken HTML code or an attachment. What gives?
There are two things that could be going on if this happens: 1) Some email programs will display multi-part messages as garbled code or an attachment if an email message doesn't contain both HTML and plain text content. To avoid this add either plain text or HTML content to your campaign if one or the other is missing. Use the PREVIEW feature and send your test emails to different email
Templates & Editor March 26, 2019
Can I capture the reason my recipient unsubscribed?
Yes, you can capture the recipient's unsubscribed reason. When a recipient clicks on the unsubscribe link in the Email footer it takes them to the "Unsubscribe confirmation page." After clicking the "Unsubscribe" button on that page, they will be redirected to a page that prompts the recipient to enter the reason why they are unsubscribing. If the recipient selects any of the reasons from this survey, that reason will be
Delivery September 6, 2019
Is a major ISP blocking your emails?
If a major ISP (like AOL, or MSN/Hotmail, Yahoo! or AOL) is blocking your emails, this is actually not that unusual. The major ISPs usually block emails temporarily and then remove the servers from the blacklist within a day or two. Please note that Benchmark is on so many feedback loops with major ISPs that we usually already know when this happens, and we re-route emails to other outgoing
Delivery March 1, 2019